1/ Those of us who did not just study media but owned and bought it understood the importance of trust in communication. Persuasion and propaganda can only be effective with a certain amount of trust in the equation.
2/ Building trust is difficult, RESTORING TRUST once it has been lost is much more difficult. The difference today than 25 years ago is that social media exposes official narrative lies. Elites counter by heaping disinformation that increase distrust.
3/ Elites are in "zugswang". Adding to informational chaos, they destroy their own credibility as a by-product. When GW Bush paid Armstrong Williams $250K to promote his policies and Pentagon/NY Times whore Judith Miller became a stenographer instead of journo, trust eroded.
4/ Those trying to prop up official narratives rather than challenging them are losing trust faster than Elites. Media outlets that still speak of Epstein *suicide* increasingly look comical.
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