The @MrBeastYT Burger phenomenon makes an opportunity very clear.
Impromptu RFS: Drop Kitchen
- Network of existing restaurants with excess capacity
- Backend plugs into consistent wholesale supply
- Distribution (solo app + via existing networks)
- Power tools for influencers
Rationale/benefit for restaurants...
- You're a local taco restaurant
- You have fixed costs
- Demand is inconsistent
- You could make a solid burger with specific instruction
Increase top-line by helping serving new demand. Could even add "prepared by X."
Rationale/benefit for creators...
- Access massive distribution (surpassing ghost kitchens)
- Collaborate with local business
- Plug into existing networks
- Added tooling specifically for creators (below)
Plug into social graphs to reward top fans, etc.
Rationale/benefit for consumers...
- Connect with creator in new way (as is happening now)
- Access almost anywhere
- Get rewarded for fandom
In future, could have a unified app to browse "drop" meals. @whoisaddison's newest tacos, @DavidDobrik's pizza, etc.
Does this exist?
Have seen a few startups play with parts of it. But was slightly skeptical new brands could generate strong demand out-of-the-gate. @MrBeastYT just showed how to solve it.
Diller started out in the mailroom of William Morris after dropping out of UCLA. He rose through the ranks, serving as the assistant to legendary exec Elton Rule.
One of Diller's innovations was the "ABC Movie of the Week," the made-for-TV movie.
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Over time, Diller established himself as a force in the traditional entertainment industry.
He served as CEO of Paramount, producing hits like 'Taxi,' 'Grease,' and 'Indiana Jones.'
As CEO of Fox, he greenlit 'The Simpsons.' Mr Burn's appearance was based on Diller.
My most frequent (and hilarious) collaborator. Thank you for always been game to jump into the mix on some random initiative, and for bringing the heat, time after time.
- Insane revenue growth (+226% YTD)
- Expected valuation of $32B
- Highly-capitalized with $2.5B raised
- Exceptional management, led by Tony Xu
- Fierce competitive dynamics could cause trouble
- Concerns over market
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Beginnings.
It all starts with Tony Xu. His family emigrated from China when he was 5. His mother worked in restaurants. He gained an understanding of the business at a young age.