Human behavior only changes when there's an expansion of consciousness, individually or collectively. Substance abuse doesn't end until you turn and face the inner demons compelling it. A society doesn't reject racism until it collectively becomes aware of how damaging it is.
For this reason, the ultimate fight is to spread awareness of what's really going on. It's not winning elections or getting what we want that will lead to lasting change, it's an expansion of understanding of what's really happening in ourselves, our society, and our world.
This is why so much of the battle is happening on the front of propaganda, censorship, and press freedoms. The more unconscious aspects of our world want to keep things secret, distorted, and hidden in the shadows, while those who want change are fighting to turn the lights on.
This is also why there's so much value in getting a political system which doesn't serve the people to expose itself. First and foremost the quest is to spread awareness of what's really going on to as many people as possible; people need to become aware that they've been duped.
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