Anti-vaxxers have been meeting secretly to plan how to stop the Covid vaccine.
We were there.
Today, we’re exposing their playbook.
And showing how you can help to counter it.
counterhate.co.uk/playbook
We were there.
Today, we’re exposing their playbook.
And showing how you can help to counter it.
counterhate.co.uk/playbook
Leading anti-vaxxers met privately in October.
While doctors battled to save lives and scientists worked relentlessly to find a vaccine, anti-vaxxers discussed how to stop them.
Our new report draws on this conference & other private spaces we found to expose their Playbook.
While doctors battled to save lives and scientists worked relentlessly to find a vaccine, anti-vaxxers discussed how to stop them.
Our new report draws on this conference & other private spaces we found to expose their Playbook.
Anti-vaxxers have developed a simple “master narrative” on a Covid vaccine with three key false messages:
1⃣ Covid isn't dangerous
2⃣ Vaccines are dangerous
3⃣ You can't trust the experts
1⃣ Covid isn't dangerous
2⃣ Vaccines are dangerous
3⃣ You can't trust the experts
Anti-vaxxers adapt their master narrative to target key online demographics, including:
1⃣ Alternative health advocates
2⃣ Conspiracy theorists
3⃣ Parents of young children
4⃣ BAME communities
1⃣ Alternative health advocates
2⃣ Conspiracy theorists
3⃣ Parents of young children
4⃣ BAME communities
Our report covers the techniques online anti-vaxxers are using to spread their messages:
1⃣ Holding Q&As that spread misinformation
2⃣ Using Facebook Groups to train activists
3⃣ Creating controversy to attract mainstream exposure
1⃣ Holding Q&As that spread misinformation
2⃣ Using Facebook Groups to train activists
3⃣ Creating controversy to attract mainstream exposure
Their digital playbook is working: leading anti-vaxxers gained another 10 million followers this year, primarily on Instagram and YouTube.
Tracking of 425 dedicated anti-vaccine accounts shows that they now have over 59 million followers.
Tracking of 425 dedicated anti-vaccine accounts shows that they now have over 59 million followers.
Tech giants are failing to act on misinformation about Covid vaccines.
They need to remove the handful of online “superspreaders” who are reaching tens of millions of followers every day.
They need to remove the handful of online “superspreaders” who are reaching tens of millions of followers every day.
Experts can counter online anti-vaxxers by warning the public about their methods and motives, “inoculating” them against their misinformation.
We also need to be much better at reaching people where they are online, answering questions or concerns with the right information.
We also need to be much better at reaching people where they are online, answering questions or concerns with the right information.
You can help counter lies about Covid vaccines.
Share this infographic to get the word out on how we can avoid boosting anti-vaccine narratives and instead counter them with positive information.
Share this infographic to get the word out on how we can avoid boosting anti-vaccine narratives and instead counter them with positive information.
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