I would never want to do business in a market where people "love what they do"
Those same people won't allow the market to act freely. They'll charge too little for too long. They don't care about profit. They make irrational decisions.
I'll take the not-fun biz any day.
The act of building and growing a business is the fun part for me.
Far too many people start a biz because they love what they do.
Looking at markets unemotionally is a tremendous advantage.
Here’s a list of businesses that are prime targets for selfish entrepreneurs:
Folks in small towns all over America who need a storage unit can't get anyone on the phone, their unit is out of stock, or they have to drive across town three days from now to get a key and sign a lease and sit in an office for 45 minutes.
I always have a unit and you can rent it in 2 minutes in the middle of the night from your cell phone. And move in right away. And pay your bill online.
To some, its worth the money. To others, it isn't. But they get to decide!