I want to take a moment to appreciate @Etsy's email marketing team 
First thing I notice in these subject lines; they're sort.
That brevity is just enough to get me curious and see what's inside.
My favs fit in this tweet.
- One word: Wow
- One of each please!
- You've got to see these 👀
- One for you, and you, and me...🎁
I mean... wow
That brevity is just enough to get me curious and see what's inside.
My favs fit in this tweet.
- One word: Wow
- One of each please!
- You've got to see these 👀
- One for you, and you, and me...🎁
I mean... wow
That brevity is just enough to open up a curiosity gap.
They could say "buy two, get one free," or "60% off sale."
Same message, delivered differently. SO much more interesting.
@copyhackers talked about this in 2014, but it's just as relevant as ever
copyhackers.com/2014/04/curios…
They could say "buy two, get one free," or "60% off sale."
Same message, delivered differently. SO much more interesting.
@copyhackers talked about this in 2014, but it's just as relevant as ever
copyhackers.com/2014/04/curios…
Next, emojis...
Using my inbox as a benchmark, companies either don't do it, or way too much.
Etsy found the right balance. They enhance, not detract.
Though @sejournal & @nielsen show neutral to negative sentiment, emojis are on brand for Etsy.
searchenginejournal.com/emojis-in-subj…
Using my inbox as a benchmark, companies either don't do it, or way too much.
Etsy found the right balance. They enhance, not detract.
Though @sejournal & @nielsen show neutral to negative sentiment, emojis are on brand for Etsy.
searchenginejournal.com/emojis-in-subj…
That's not to say anything about what's INSIDE of the emails.
It's not all "buy, buy, buy," but they mix it up by highlighting customer stories.
Makes sense. The platform needs people to sell. The more people are inspired by others, the more likely they'll want to sell too.
It's not all "buy, buy, buy," but they mix it up by highlighting customer stories.
Makes sense. The platform needs people to sell. The more people are inspired by others, the more likely they'll want to sell too.
Digging deeper, sometimes, but not always, they're using gifs.
In this case, the gifs are highlighting the editor's picks, and they 💯 earned my click. They put real faces to the products sold on the site.
@Pardot repots this improves click throughs
thespotforpardot.com/2018/04/29/usi…
In this case, the gifs are highlighting the editor's picks, and they 💯 earned my click. They put real faces to the products sold on the site.
@Pardot repots this improves click throughs
thespotforpardot.com/2018/04/29/usi…
Some other highlights
- They mix long and short content
- The "flow" from click to lander is coherent
- They're always topical and telling a long-form story from holiday to holiday
So hat tip to you Etsy, ya done good.
- They mix long and short content
- The "flow" from click to lander is coherent
- They're always topical and telling a long-form story from holiday to holiday
So hat tip to you Etsy, ya done good.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
