DHH Profile picture
28 Dec, 4 tweets, 1 min read
If the only way you can manage to stay in business is by putting in an obstacle course when customers try to leave... please just go out of business.
It's okay! Not all businesses are meant to endure. Going out of business is a thing that happens when the product or service you have just isn't compelling enough for the price/market/branding/whatever you've targeted. Don't delay it by abusing customers and their right to leave.
And for crying out loud, don't expect any fucking cheers or parade when you go on to brag about "saving" your business by parking your scruples. This isn't a noble move! Whatever logic you're using to justify it to yourself will not translate well to a general audience. I assure.
This was all just supposed to be a subtweet, but then Mr Baremetrics decided to share the email I sent to him in private, so hey, why don't we all just get the full context.

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More from @dhh

23 Dec
Hotwiring Rails expresses the desire to gift a lone full-stack developer all the tools they need to build the next Basecamp, GitHub, or Shopify. Not what a team of dozens or hundreds can do if they have millions in VC to buy specialists. Renaissance tech for renaissance people.
That's why I'm so pleased to rediscover the classics. Like @sstephenson said about Turbo Frames: "What if frames, but 2020?". So many powerful ideas lay in our past. The trick is to avoid nostalgia while steering clear of the present's blind turns.
Making tech more accessible to different ideas start by lowering the cost of participation. From teaching to tools. Focusing on the individual generalist, and their capacity to MAKE REAL THINGS is how I focus that mission.
Read 4 tweets
22 Dec
Hotwire aka NEW MAGIC is finally here: An alternative approach to building modern web applications without using much JavaScript by sending HTML instead of JSON over the wire. This includes our brand-new Turbo framework and pairs with Stimulus 2.0 😍🎉🥂 hotwire.dev
That Turbo framework is a set of complimentary techniques for speeding up page changes and form submissions, dividing complex pages into components, and stream partial page updates over WebSocket. All without writing any JavaScript at all. turbo.hotwire.dev
Hotwire is all the tricks and tooling we used to build the front-end for hey.com. A refinement of years of research, experimentation, and SHIPPING HTML AT THE CENTER. It's been a revelation for us. Both for the web, and for our native apps.
Read 9 tweets
19 Dec
YES YES YES! Utah, North Carolina and New York are preparing yet ANOTHER antitrust case against Google. This time it's on their gatekeeper role with Android and the Play Store. The unopposed reign of big tech monopolists is finally eyeing its end 👏👏👏 bloomberg.com/news/articles/…
But it's curious to start with Google regarding the app store duopoly, because Apple is the greater abuser of the two. They're both bad, but Apple is worse. Anyway, whatever conclusions come of a case against the Play Store will surely govern the App Store too. HALLELUJAH!
It's been such a wretched year, so seeing this immense bipartisan support for finally bringing big tech monopolists to justice is incredible. And it didn't just happen. It was MADE to happen! From @davidcicilline's hearings, to @linamkhan's groundbreaking research, and beyond.
Read 6 tweets
17 Dec
Ten U.S. states sue Google on antitrust grounds in internet ads. They aren't being timid about it: "Google has repeatedly and brazenly violated antitrust and consumer protection laws. Its modus operandi is to monopolize and misrepresent." 🔥🔥🔥texasattorneygeneral.gov/sites/default/…
"Conversely, nearly every consumer goods company, e-commerce entity, and small business now depend on Google as their respective middleman for purchasing display ads... Google is pitcher, batter, and umpire, all at the same time" ⚾️🎯
"[Google] also boldly claims that “we’ll never sell your personal information to anyone,” but its entire business model is targeted advertising—the purchase and sale of advertisements targeted to individual users based on their personal information". HERE WE GO!
Read 8 tweets
16 Dec
Lord knows I have my problems with Apple, but Facebook – of all fucking companies – taking a "why won't you think of the small business" line to defend its privacy plundering ways is nauseating 🤮 theverge.com/2020/12/16/221…
And of course they need to drape themselves in "we're just here for small business" because they're the biggest pirates of privacy. I mean, look at this list!
This needn't be! Here's the privacy label for @heyhey. Yeah, no you don't need to scroll for twenty seconds. This is it. Ads targeted on personal data exploited by the likes of Facebook is nasty whether its done by small, medium, or big business.
Read 4 tweets
14 Dec
Who could have foreseen that the conglomerate making your phone, your set-top box, your watch, your speakers, your credit card, your fitness plan, as well as distributing your news, music, and movies might not be the ideal producer of your TV shows!

nytimes.com/2020/12/13/bus…
Apple's TV production sounds like a love place to work, though. No nudity, no critiques of the CCP (or China in general), no retrospective that might cast any of Apple's past irritants in a positive light, and you have to endure show notes from the king of cool, Mr Cook!
Once upon a time we banned movie studies from owning theaters. Correctly assessing that producers owning distribution was bad for consumers, bad for censorship, bad for all the things. But like the Glass-Steagall repeal, we now think corporations are so much wiser and kinder!
Read 4 tweets

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