OK a bunch of you have asked how I got to 60K followers. Thought I'd share some 7 quick lessons:
1) Tweets keep your followers engaged, but threads get new followers.
Just 3 key threads earned me 70% of my 60K followers:
Thread 1:
Thread 2:
Thread 3:
Just 3 key threads earned me 70% of my 60K followers:
Thread 1:
https://twitter.com/gaganbiyani/status/1230281635423227904?lang=en
Thread 2:
https://twitter.com/gaganbiyani/status/1265755248922157066?lang=en
Thread 3:
https://twitter.com/gaganbiyani/status/1273647736026542080?lang=en
2) Provide more value than you take.
If you are promoting a company or service, make sure that's less than 50% of your tweets. For me, its probably around 10-25% promotion and 75%+ value.
If you are promoting a company or service, make sure that's less than 50% of your tweets. For me, its probably around 10-25% promotion and 75%+ value.
3) Learn to hit publish!
So many of my most successful tweets and threads were ones I wasn't going to publish. I thought they were stupid or would make me look bad.
I learned to hit the publish button *especially* when it felt uncomfortable.
So many of my most successful tweets and threads were ones I wasn't going to publish. I thought they were stupid or would make me look bad.
I learned to hit the publish button *especially* when it felt uncomfortable.
4) Publish regularly.
The best Twitter accounts publish at least 3x/day. I don't always get there myself, and that is one reason why I'm not one of the best Twitter accounts :)
The best Twitter accounts publish at least 3x/day. I don't always get there myself, and that is one reason why I'm not one of the best Twitter accounts :)
5) Watch the algorithm.
I obsessively check the ratio of engagement to impressions. If I hit 5%, I know I'll get some traction. 10% and I have a hit. 25%+ and its a slam dunk.
I watch what types of my tweets get higher engagement and I try to write more content like that.
I obsessively check the ratio of engagement to impressions. If I hit 5%, I know I'll get some traction. 10% and I have a hit. 25%+ and its a slam dunk.
I watch what types of my tweets get higher engagement and I try to write more content like that.
6) Learn from successful accounts that were just like you.
I had a leg up given that people recognize Udemy. So don't use me as your only example - watch people who grew their audience organically.
Go through their tweet history and check the metrics. Likes and RT's are public!
I had a leg up given that people recognize Udemy. So don't use me as your only example - watch people who grew their audience organically.
Go through their tweet history and check the metrics. Likes and RT's are public!
7) Twitter is a creative medium.
You don't win on creative mediums by full-on copying other people; you win by finding your own unique voice and style that perfectly leverages the medium.
You don't win on creative mediums by full-on copying other people; you win by finding your own unique voice and style that perfectly leverages the medium.
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