My top 10 ads of 2020. A thread:
1. Loretta by @Google
The spot tells the story of a man remembering his late wife with the help of Google Assistant - was just the perfect way to show how the brand’s products are integrated into our daily lives.
The spot tells the story of a man remembering his late wife with the help of Google Assistant - was just the perfect way to show how the brand’s products are integrated into our daily lives.
2. Love Takes Action by @NewYorkLife Insurance
This superbowl ad conveys the message of love taking shape in a meaningful ways by highlighting nuanced definitions of the term and the most admirable one – love as an action.
This superbowl ad conveys the message of love taking shape in a meaningful ways by highlighting nuanced definitions of the term and the most admirable one – love as an action.
3. Dear Covid 19
When the pandemic put a hold on all agency work, Anthem Creative’s Mark Watt’s passion project, filmed in his basement, narrated by his 6-year-old daughter was the perfect metaphor to acknowledge humanity’s resilience during crisis.
When the pandemic put a hold on all agency work, Anthem Creative’s Mark Watt’s passion project, filmed in his basement, narrated by his 6-year-old daughter was the perfect metaphor to acknowledge humanity’s resilience during crisis.
5. The Whole Working From Home Thing by @Apple
One of the most endearing ads to come out of pandemic advertising, accurately capturing the essence of our sudden WFH shift. Also, whoever said longform content doesn’t work any more?
One of the most endearing ads to come out of pandemic advertising, accurately capturing the essence of our sudden WFH shift. Also, whoever said longform content doesn’t work any more?
6. Keep it SFW by @Pornhub
A hilarious yet cautionary message on International Mastrubation Day - so realistically shot that a version with its end card edited out fooled many of us into thinking that this was a recording of an actual video call.
A hilarious yet cautionary message on International Mastrubation Day - so realistically shot that a version with its end card edited out fooled many of us into thinking that this was a recording of an actual video call.
7. You Love Me by @beatsbydre
A powerful hard hitting spot that exposes our hypocrisy of loving and consuming black culture while not doing right by the black community
A powerful hard hitting spot that exposes our hypocrisy of loving and consuming black culture while not doing right by the black community
8. Brewing Change by @Budweiser
Brand activations are the best! Budwieser getting Dwayne Wade to pleasantly surprise its first Black Female Brewmaster was a great way to tie a cause to your brand.
Brand activations are the best! Budwieser getting Dwayne Wade to pleasantly surprise its first Black Female Brewmaster was a great way to tie a cause to your brand.
9. @Match Made in Hell
Ryan Reynolds' agency and the bold marketers at Match doubling down on marketing at a time when other brands were pulling budgets
Ryan Reynolds' agency and the bold marketers at Match doubling down on marketing at a time when other brands were pulling budgets
10. Take Care of Yourself by @docmorris
Ending the year with one of the best holiday themed ads that pulled you in and made you cry. 'So that you can take care of what really matters in life."
Ending the year with one of the best holiday themed ads that pulled you in and made you cry. 'So that you can take care of what really matters in life."
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