When first-time founders think of success, they think of an Instagram-esque outcome.

18 months of work 👉 $1 billion acquisition

This is the exception not the rule & is often a dangerous proxy for first-time founders.

I want to highlight... 👇
...now-successful businesses (or creators) that grinded for a long, long time before hitting their stride.

What good example(s) can you think of?
One that immediately comes to mind: @oatly
adding @Rovio with AngryBirds.

adding @MrBeastYT with a decade of creating YT videos.

adding @MorningBrew spending 4 years only doing one thing really really well.

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More from @businessbarista

2 Jan
Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇
1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not Jet.com's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.
2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.
Read 19 tweets
9 Dec 20
I asked Twitter for the single best WFH purchase.

Here's what you all said 👇
🪑 Ergonomics

- Monitors (dual and widescreen)
- Laptop/Monitor Stands
- Chair (@autonomousdotai, @secretlabchairs, @HermanMiller Aeron) and seat cushion
- Desk (standing, treadmill, @UPLIFTDesk)
💻 Technology

- More powerful computer
- Headphones (Airpods, Jabra, Sony)
- Microphones
- Bluetooth keyboard
- Webcam
- Desk lamp/lighting
- iPad Pro
Read 9 tweets

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