New type of commerce evolving before our eyes:
Step 1: achieve success in any area
Step 2: leverage that to get media distribution (Netflix, podcast, social media following)
Step 3: create personal brand
Step 4: endorse new ventures in new but adjacent areas
Step 1: achieve success in any area
Step 2: leverage that to get media distribution (Netflix, podcast, social media following)
Step 3: create personal brand
Step 4: endorse new ventures in new but adjacent areas
This works because the hardest part of a new business is almost always getting customers.
When you have a firehose of social media distribution that problem is partially solved.
This strategy is most common in restaurants, but can work for anything.
When you have a firehose of social media distribution that problem is partially solved.
This strategy is most common in restaurants, but can work for anything.
@nickkokonas is a perfect example of this.
1) cofounds Alinea, one of America’s most famous restaurants
2) parlays it into Netflix show appearances, podcasts, gets on Twitter
3) creates personal brand more than “the not chef alinea guy”
4) endorses tock app, cookwear, book
1) cofounds Alinea, one of America’s most famous restaurants
2) parlays it into Netflix show appearances, podcasts, gets on Twitter
3) creates personal brand more than “the not chef alinea guy”
4) endorses tock app, cookwear, book
It’s a virtuous cycle with tons of cross venture synergy.
Makes me think that everyone with a business needs to be on social media personally.
Makes me think that everyone with a business needs to be on social media personally.
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