The Complete Guide to Crush it on Twitter: Part-I
How to become great at Twitter, from writing to consuming to networking
By @david_perell and @mkobach
How to become great at Twitter, from writing to consuming to networking
By @david_perell and @mkobach
1/
Writing tweets has 4 things in common:
1. Compression: Make tweets as concise as possible.
Twitter rewards people who can take a lot of information and put it in a little bit of space
Writing tweets has 4 things in common:
1. Compression: Make tweets as concise as possible.
Twitter rewards people who can take a lot of information and put it in a little bit of space
2/
2. No Spam: Don't use hashtags, they feel spammy. Do not tag 8 different people in your tweets saying "listen to me listen to me".
Write quality instead. Help make people smarter on Twitter.
2. No Spam: Don't use hashtags, they feel spammy. Do not tag 8 different people in your tweets saying "listen to me listen to me".
Write quality instead. Help make people smarter on Twitter.
3/
Twitter themselves say that your content should contain no more than 2 pieces clickable text (hashtags or @), it makes the tweet easier to read.
There's no hashtag that'll make your tweet go viral. Always go for quality and clarity. Matthew recommends to avoid hashtags or @
Twitter themselves say that your content should contain no more than 2 pieces clickable text (hashtags or @), it makes the tweet easier to read.
There's no hashtag that'll make your tweet go viral. Always go for quality and clarity. Matthew recommends to avoid hashtags or @
4/
3. Simplicity: People don't read Twitter, they browse it. The thing to do is catching people's attention in the first line and then giving them the context
3. Simplicity: People don't read Twitter, they browse it. The thing to do is catching people's attention in the first line and then giving them the context
5/
4. Novelty: Surprise the reader with a new and interesting idea.
VCs are so good at Twitter because of the novelty, they are always spending time trying to look at ways of the world, that people don't ordinarily look at.
4. Novelty: Surprise the reader with a new and interesting idea.
VCs are so good at Twitter because of the novelty, they are always spending time trying to look at ways of the world, that people don't ordinarily look at.
6/
Trying to see the things that other people don't see. They try to see they secrets hidden is plain sight. If you can give something to people that makes them say, "whoa, I've always known that, but I've never put words to that sensation", works really really well on Twitter.
Trying to see the things that other people don't see. They try to see they secrets hidden is plain sight. If you can give something to people that makes them say, "whoa, I've always known that, but I've never put words to that sensation", works really really well on Twitter.
7/
The tweets that get the most retweets are that ones that make people feel that it's in their soul but they've never put pen to paper, and retweets are how you get the most impressions.
The tweets that get the most retweets are that ones that make people feel that it's in their soul but they've never put pen to paper, and retweets are how you get the most impressions.
8/
Curate Your Feed:
If you wanna become great at writing on Twitter, read great tweeters.
Who to follow on Twitter:
You should follow individuals not publications: Looks for interesting individual accounts
Curate Your Feed:
If you wanna become great at writing on Twitter, read great tweeters.
Who to follow on Twitter:
You should follow individuals not publications: Looks for interesting individual accounts
9/
Avoid Twitter recommendations: Twitter will lead you to celebrities, not interesting people. Avoid ending up in a news heavy Twitter feed.
Avoid Twitter recommendations: Twitter will lead you to celebrities, not interesting people. Avoid ending up in a news heavy Twitter feed.
10/
Follow the people who are liked by the people that you like. Scroll the likes and replies of people that you like, and you'll find a lot of good accounts.
Follow the people who are liked by the people that you like. Scroll the likes and replies of people that you like, and you'll find a lot of good accounts.
11/
Who to Unfollow on Twitter:
Once you begin to build your audience, who to unfollow becomes much more important. If somebody makes you stressed or is annoying you, just unfollow them.
Who to Unfollow on Twitter:
Once you begin to build your audience, who to unfollow becomes much more important. If somebody makes you stressed or is annoying you, just unfollow them.
12/
Remember, you wanna curate an environment where you wanna be happy, peaceful, interesting healthy, and nurturing.
Remember, you wanna curate an environment where you wanna be happy, peaceful, interesting healthy, and nurturing.
13/
Be very deliberate and very discerning about who you're letting into your mind, cuz when you're following someone on Twitter, you're giving them permission to brainwash you 280 characters at a time with idea after idea after idea.
Be very deliberate and very discerning about who you're letting into your mind, cuz when you're following someone on Twitter, you're giving them permission to brainwash you 280 characters at a time with idea after idea after idea.
14/
Use that mute and unfollow button without mercy to keep your feed as healthy as possible.
This is the secret to unlocking the value of Twitter. Twitter doesn't have as many users as Instagram or TIk Tok because it takes work to get that feed that makes sense for you.
Use that mute and unfollow button without mercy to keep your feed as healthy as possible.
This is the secret to unlocking the value of Twitter. Twitter doesn't have as many users as Instagram or TIk Tok because it takes work to get that feed that makes sense for you.
15/
You go on Insta and see some pretty pictures and you enjoy it.
On Twitter, you put in the work, you get the value.
You go on Insta and see some pretty pictures and you enjoy it.
On Twitter, you put in the work, you get the value.
16/
Your Twitter Presence
What is the Twitter Karizma and how to attain it
First line of your tweet should be separated from the remaining text and should act as a hook, kinda like a subject line.
Your Twitter Presence
What is the Twitter Karizma and how to attain it
First line of your tweet should be separated from the remaining text and should act as a hook, kinda like a subject line.
17/
Conciseness is really important. Don't use 5 words when you can use 2. Present your information in a way that's easy to read.
Conciseness is really important. Don't use 5 words when you can use 2. Present your information in a way that's easy to read.
18/
To get more content like this delivered directly to your inbox, join the
@COMPRSD
WhatsApp newsletter group:
chat.whatsapp.com/JvOvSYuiJEE7YZ…
Or
chat.whatsapp.com/CIUdYMSmIvL8mA…
To get more content like this delivered directly to your inbox, join the
@COMPRSD
WhatsApp newsletter group:
chat.whatsapp.com/JvOvSYuiJEE7YZ…
Or
chat.whatsapp.com/CIUdYMSmIvL8mA…
19/
Stay tuned for Part-II
Stay tuned for Part-II
• • •
Missing some Tweet in this thread? You can try to
force a refresh
