After bombing the LSAT twice, a young college grad started selling fax machines door-to-door to pay her bills.

15 years later, she became the youngest self-made female billionaire ($1.1B)

One meeting with the right person helped turn her life around, and here's how it went 🧶👇
1) Born in Clearwater, FL, Sara Blakely was raised quite differently than most.

Her father taught her that failure was not only expected, but should be embraced.

At the dinner table he'd ask: “What'd you fail at this week?” If she didn’t have an answer, he’d be disappointed.
2) So when law school didn’t work out, Sara took it in stride and devoted herself to becoming the best fax machine salesman in the greater Atlanta area. And she did.

But after 7 long years, she couldn’t help but think, is this all she was going to do with her life?
3) One weekend while getting ready for a party, Blakely frowned as she looked into a full-length mirror.

She had spent her savings on a pair of fitted white pants but didn’t like the way she looked.

Then, she had an idea.
4) She found an old pair of pantyhose and started cutting some jagged foot-holes into the bottom.

Now, with these newly fashioned leggings on underneath her white pants, she looked in the mirror. Not only did she look great, she *felt* amazing.

“All women needed these”
5) She first thought to file a patent, and looked for a female patent lawyer who’d really understand her invention.

Turns out, there wasn’t a single female patent attorney in the whole state of Georgia.

Disappointed, she went to see some law firms.
6) Sitting across older men in suits, Sara could see their confusion as she pitched her idea.

“Sorry, but its a no.”

At one meeting in particular, the lawyer eyes kept darting around the room while Sara was talking.

"Your idea was so bad that I thought I was on Candid Camera"
7) Undeterred, Sara decided to patent the idea on her own.

Next, she needed to find someone to help her manufacture these leggings.

She ventured to North Carolina, home to most of the qualified mills in the US, and started doing what she knew best: going door-to-door.
8) A pattern emerged. The receptionist would start:

"And you are... "
"Sara Blakely.”
"And you're with... "
"Sara Blakely.”
"And you're financially backed by... "
"Sara Blakely.”
"Oh, it's so nice to meet you Sara Blakely, but we're not interested, have a nice day".
9) Eventually she got a meeting with a mill owner. Sara dove into the details of her product, and he surprisingly didn't cut her off.

But as she finished, she could tell he’d come to the same conclusion as everyone else.

Another man who didn’t understand.
10) Two weeks later, a call came. It was the mill owner she’d met with.

“Sara, I have decided to help make your crazy idea”

Astounded and curious, Sara immediately wanted to know what had changed his mind.

“I have two daughters”
11) He had gone home and told his daughters about Sara. “Dad, this idea is actually brilliant, and makes sense. You should help this girl do it.”

Sara’s message had *finally* fallen on the right ears, a woman’s.
12) Sara realized she needed a name to market these new leggings.

Inspired by names like Kokak and Coca-Cola, with hard ‘k’ sounds, the word ‘spanks’ floated into her head.

Having read that made-up words perform better, she changed the ‘ks’ to an ‘x’, and Spanx was born.
13) Sales skyrocketed.

Investors started cold-calling Sara, trying to convince her to take their money. This time she was the one saying ‘no’ (politely).

Without ever raising outside capital, Sara worked tirelessly and grew Spanx to hundred of millions in revenue.
14) In 2012, Sara got a call from Forbes and was officially named the youngest self-made female billionaire.

Sara made it past her failures, and now she’s made it her mission to make the path easier for other women all over the world.

Nothing’s going to stop her.

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More from @ankithharathi

30 Dec 20
From bumpers, to box seats.

This is an incredible story but there's even more to it.

One pivotal meeting catapulted this dishwasher turned auto-parts dealer to build a net worth of ~$8B. Oh, and also own an NFL team.

Here's what went down in that meeting 🧶👇
(thread-ception)
1) After growing his auto-parts empire for 20 years, Shahid Khan turned to something else he loved. Football. A sport he was introduced to by his friends in college.

He'd always dreamed of owning his own sports team.
2) In Jan 2008, Georgia Frontiere, majority owner of the St. Louis Rams, passed away. This was Shahid's chance.

Prospective buyers who wanted to take Georgia’s slot wasted no time, immediately calling her children the same day her passing was announced.

But not Shahid.
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22 Dec 20
A janitor making $4/hour walked into a Fortune 500 company boardroom. Shaking, he took a seat opposite the CEO.

"So I had an idea..." he nervously began.

Years later, that idea would become an iconic consumer brand and make him worth ~$20M.

Here's how that meeting went 🧶👇
1) Richard Montañez grew up in Cucamonga Valley, California, sharing a one-room cinderblock hut with 14 family members.

He dreaded school. Barely able to speak English, he’d cry to his mother as she was getting him ready for class.
2) When asked, all other students in class would eagerly shout out their dream job: Astronaut, Doctor, Racecar driver.

Richard had nothing to say. “There was no dream where I came from.”
Read 15 tweets
15 Dec 20
In April 2001 after his company ran out of money, a casual DJ and former Philips executive secured a last-ditch meeting to pitch Steve Jobs.

Fast forward 20 years, and he’s now worth ~$800M.

Here’s how one meeting changed his life 🧶👇
1) When he wasn’t DJing events, Tony Fadell was building operating systems for Personal Digital Assistants (back when those were a thing) at General Magic, and eventually made his way to Philips.

All the while, he was obsessed with solving a major personal problem.
2) He hated lugging around his bulky CD collection between gigs.

After seeing Audible's digital audio tech, Fadell tried to pitch a similar solution to management, but was rebuffed.

With no other option, Fadell started his own company, Fuse Systems, to create a digital jukebox.
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