Here are 9 things you should include in your marketing portfolio... 🧵
1) An Effective Tagline

Make your tagline clear and catchy. Keep in mind that this is something that people will only glance at.
2) One Title

You probably aren’t an expert/ninja/guru in every area of your field. Just like a movie, you should only have one title and your title will be the theme of your portfolio. It sets an expectation for the viewer so they have an idea of what they’re about to read.
3) A Professional Headshot

This is mandatory. When you don’t have a picture of yourself on your website readers will wonder why. If they can’t see you they could get the impression that you’re hiding (which is the opposite of what you’re trying to do).
4) A Strong Elevator Pitch

Write out who you are and what you do in two paragraphs (max). Start with introducing yourself, talk about projects you’ve worked on, and then highlight what you’ve learned or what you value in your work.
5) What You Offer

When a recruiter or potential clients visits your online portfolio, there should be no confusion over what it is you offer.

This is also your opportunity to highlight what kind of projects you enjoy.
6) Tools You’ve Worked With

You never know what technology stacks companies are using. Keep a list of platforms and programs you’ve worked with on hand. They provide hiring managers with a quick way to see what you’ve been up to.
7) Testimonials

There’s no excuse not to have these, even if you’re just starting out. Make a list of clients (old and new), colleagues, teachers, and employers that could help you out with this.

Try to find at least 2-3 to include.
8) What Value Do You Bring

Write out a few bullet points that clearly define how you’re going to help make someone’s life easier. Lean away from jargony language and make it as direct as possible.
9) Clear Way(s) To Contact You

The whole point of your portfolio is to help you connect with potential employers; make it easy for them to do that. This can be a simple form or an emailto link.
When you put it all together, it should start to tell a story about your career, interests, and ambitions.
Use compelling language that makes it clear (to anyone) how your skills will help a client or company fix a problem.
Keep in mind this is the first time someone is learning about you!
Bonus points if you use professional photos that are unique.
The goal of your marketing portfolio should be to keep the user’s focus. Adding too much is distracting. Less is more.
You could be highly skilled in your field, but if you can’t demonstrate what you’re capable of then nobody will understand how good you are. You need to take initiative to build a powerful portfolio that speaks to how you are different and what kind of value you bring.
It’s easy to find a portfolio template and start filling in the blanks without giving it much thought. When you do that, a few key elements are often overlooked. Here’s what most people flat out forget:
1. People hire to fix a problem.

Make sure you clearly understand what that is and speak to it. For example, no one hires a content writer just to have blogs populated on their website. They hire writers to attract targeted traffic and generate more business.
2. You control what the user sees.

Instead of dumping all of your samples of work onto a website, handpick your best pieces. That blog post you wrote in 2014 probably shouldn’t make the cut.
3. Communication is essential for any role.

It doesn’t matter what your field is, having strong communication applies to everyone. Your portfolio should reflect this.
The main takeaway here is that your portfolio isn’t just a recap of what you’ve done.

When evaluating an online portfolio, employers need to see that your skills are the solution to their problem. Make sure that’s communicated throughout the content and show your best work.
Pro Tip 1: Don’t make people Google you. Add links where they can find you online.

What you choose to add will depend on your field, but this might include your Linkedin profile, guest blog posts, & pieces of work on GitHub or Bitbucket.
Pro Tip 2: Don’t set it and forget it. Keep it fresh.

Set a reminder in your calendar to update your portfolio regularly. It’s easy to forget different projects over the years. Take time to update your testimonials and make sure that your portfolio is reflective of your growth.
Pro Tip 3: Don’t copy people. Do get inspired.

It is challenging to showcase your work in a way that’s effective. If you stumble across a portfolio that’s conveyed a message really well, you might want to mimic something similar down the line. Keep a bookmark folder for later.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Christine Johnson ☀️

Christine Johnson ☀️ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @CJ_250marketing

13 Jan
Here are 6 things you need to know before applying for a remote marketing job...🧵
In 2015 I was offered a remote contract from a guy I’d met in an airport bar. 🍻

No joke. If my best friend wasn’t sitting beside me during that layover, I’m 100% convinced that everyone would think this was completely made up.
He’d overheard me talking about an SEO portfolio site that I’d recently made & that I was going to start looking for new side projects.

After a quick conversation and a week to think things over at the beach,🏖️ I flew home and took the offer. 😬
Read 22 tweets
11 Jan
To make effective marketing material you need to understand your customer’s pain points. ⁣A lot of marketing articles talk about this, but very few actually give contextual examples of how to figure this out.

Where do you start?
Here's one of my favorite examples of how @McDonalds used customer interviews to help them sell more milkshakes 🧋

As a small business, you’re not going to have a budget that looks anything like that of a tech company from the Valley or McDonald’s; however, there are still many lessons we can apply:
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!