Why don't US grocers use in-store picking to serve online customers similar to the UK?
$OCDO $WMT $KR
The Big 4 in the UK all use in-store picking to serve online customers.
UPH for in-store picking
UK = 140
US = 40
$OCDO OSP = 180
Both Tesco and Sainsbury's chose in-store picking vs a centralised fulfilment method online.
Is this just an interim solution?
It's estimated that in-store picking is 3% of sales which is similar to $OCDO cost even though Ocado UPH is 180 vs 140 in-store
US Grocers are operating at around 40 UPH which suggests there is huge upside to picking more in-store, improving UPH, save costs on CFC buildout and ship from stores which are closer to customer?
This also leaves an interesting question as to the endgame for Instacart?
Hello Fresh as an ecommerce membership model is interesting
$HFG looks to benefit from the sales retention of SaaS businesses with the lower CAC and high reactivation of ecommerce businesses
The weekly cadence of an ecommerce membership gives $HFG a large TAM, ecomm like CAC, and the option to reactivate customers as they wish.
One misconception about $HFG is churn breaks the model. But the fact customers come and go PLUS AoV is $60+ per week gives very high LTV and 6-month payback