Thread by @JasonrShuman

1/ Want to nerd out on some data?

Earnest Research came out with some awesome data on holiday performance across retailers.

Let's dive in and see what we find.

👇👇👇

2/ Which companies did Santa treat well?

Amazon

Etsy

Chewy

Lululemon

Nike

All grew 20+% year over year utilizing e-commerce exceptionally well.

Nice to see Phil Knight's baby, Nike, on that list as the lone "incumbent." #ShoeDog

3/ Who didn't do so hot?

Men's Wearhouse

Ann Taylor

JC Penney

Sears

J. Crew

Dillard's

DSW

Struggling to migrate sales online, all of these companies had sales shrink by 30% or more year over year. Yikes.

4/ What else stuck out?

All those bitcoin and Tesla investments meant high-income brackets were ready to spend on $LULU.

Neiman's aside, whose price tags make my brain explode, Lululemon had the highest % of sales from the $200k+ income bracket of any of these retailers at 46%

5/ Arts and Crafts for all? 🎨

With more time on our hands hanging out at home, Hobby Lobby and Michael's saw online sales growth year-over-year explode by 58% and 73% respectively.

6/ Categorically speaking...

People are improving their homes like crazy (up 34%) and giving it those new new furnishings (up 21%)

Love buying from marketplaces (up 40%) and saving money at warehouse clubs (up 15%)

7/ So Holiday 2021 showed...

That the Last Dance was a phenomenal series and Nike proved that you don't have to be a startup to capitalize on the growth of e-commerce.

Hobby Lobby and Michaels proved that COVID sparked some good ole creative time for Americans

8/ ...And people just want to be really freaking comfortable while working at home on their new couch in some Lululemon lined shorts