Thread by @MissCompound

Very strong HY performance from $GAW
> Sales +26%
> PBT +55%
> Incremental PBT margin +91%

Key highlights from the half 👇👇👇

Increasingly optimistic on North American opportunity 🇺🇸

"Delighted to report that we have performed particularly well in North America, a territory where we have increased our investment and efforts."

Brand / franchise value continues to strengthen..

"July saw the release of the latest version of Warhammer 40,000 which has proved our most successful launch to date"

China potentially a longer-term opportunity...

"An extended range of products have now been certified for China Compulsory Certification (CCC) and have been available in the country. With Space Marines proving to be more popular than ever...."

Success with new channels, including live streaming...

"...most popular online preview shows got over 500k views, with the accompanying articles read between 500k and 1m times. We will continue to host these going forwards."

Delay in development of the new TV series based on the Eisenhorn series of novels.

Interestingly have expanded the IP team with resources in China and Japan.

For anyone interested in the IP strategy - these two videos are a great overview of how the strategy has evolved over time and trade-offs made

Strong believe that the depth and quality of the IP in the Warhammer Universe(s) is still wildly underappreciated by the market and see opportunity here for further upside...