Simon Wardley Profile picture
Jan 14, 2021 13 tweets 5 min read Read on X
X : We need to adapt to our new reality.
Me : A question?
X : Should we start with organisation or operating model first?
Me : Neither. Start with doctrine i.e. basic principles of your company. This will lead you to landcape which will lead you to structure + operating model. Image
X : Don't we need to get the structure right though?
Me : Structure against what? If you don't understand the landscape that you operate in then how do you structure around it? How do you decide what your operating model is? Awareness comes first and that needs those principles.
X : Explain?
Me : Pretend you're running a tea shop (I'm a Brit, I like tea shops). First thing you need to do is to know who your users are - the public, the business for example (there are more like regulators etc). Image
... but just knowing the users is not enough, you need to know what they need i.e. a cup of tea, maybe something more like entertainment or a nice piece of fruitcake Image
... but just knowing what they need is not enough, you need to know what goes into making a cup of tea, the chain of chains that it is built upon. You need to know the details ... Image
... but knowing the details is not enough, there is a world of difference between a custom built kettle and one you buy from argos. so you need to understand what is being considered ... this is what we call a map ... Image
... now that we have a map, we have a common language where others can add components we are missing or discuss how we should think about those components ... Image
... because we have a common language, we can now challenge the assumptions because we are expressing our assumptions in the map. The key is to challenge the map (not the person) ... it's the map that's wrong ... Image
... as we build more maps, we discover we have duplication and bias between maps. We can literally see it by comparing maps and because we've now become good at challenging then we can remove it ... Image
... with our understand of the landscape, we can start to apply appropriate methods. All methods have a context where they work, there is no one size fits all ... Image
... we can embed challenge, communication (maps) and learning (i.e. which method goes where) through the use of pre and post mortems. We call this "spend control" and it's all about learning from those maps (i.e. data) rather than using data to justify a story we like. Image
... you have now completed all phase I of the doctrine. You have some awareness! Congratulations!

You have earned the right to talk about concepts like organisation, operating model and strategy ... just don't try and do them yet. You've got more principles to fix first. Image
X : What about phase II?
Me : Have you done phase I?
X : Not quite.
Me : Ok. Was the tea shop example useful.
X : It's pretty good.
Me : Ok. Well, in which case I better put some maps together to explain phase II. Note to self ... #to_be_continued #phases

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More from @swardley

Mar 25
No surprises, this was clearly signalled back in 2015.

During this decade has the US disentangled its reliance on China in the semiconductor industry?

I'll let you guess.
We will be entering a phase in which the US high-tech industry (including the military complex) is highly dependent upon China, whilst China is not dependent upon the US.
For those who doubt how clear the intentions were ... go read Made in China, 2025.

China's government made its intentions evident in 2015. The US sabre rattling of sanctions reinforced that purpose whilst the US essentially continued with a misguided "market knows best" policy.
Read 5 tweets
Mar 5
A couple of prompts with Claude 3 creates a Wardley Map for economic sovereignty in the defence space.

Not bad at all -

On par with political, military and defence folk I've spoken to. I'm also finding I can have a reasonable discussion about mapping with Claude 3.onlinewardleymaps.com/#clone:XvHskIi…Image
It's not perfect but it's not bad. There's more I want to interrogate Claude over ... i.e. the link to secure sourcing, the positioning of some components etc. But it's almost good enough that I can start a discussion over strategy and investment.
Anyway, upshot is that Claude 3, from my perspective, has left ChatGPT4 in the dust. Of course, I'll use Claude, ChatGPT, and Gemini to cross-compare for now but if I do start building anything more complex then the obvious path is AWS Bedrock which gives me Mistral etc.
Read 15 tweets
Feb 28
dX: What is the single most significant problem facing AI today? Safety? Lack of skills? Inertia?
Me: Overinflated expectations by the business.
dX: You don't think AI will become widespread?
Me: Of course, it will; industrialised components are rapidly becoming cost of doing business. Don't confuse that with expectations. There will be an awful lot of disappointed businesses hoping it would create some advantage.
dX: I don't understand.
Me: Imagine you're just finishing off your plan for how AI will revolutionise your business. Six months for budget approval, one year to build team, 18 months to deliver something ... that's 3 years from now. Any advantage you thought of is long gone.
Read 9 tweets
Feb 16
For those who don't know, I'm working increasingly on and with Glamorous Toolkit - ... I have become fascinated by our willingness to blame humans for problems that are created by our toolsets ...gtoolkit.com
... I saw this last night at Cloud Camp. Apparently, the issues with understanding, explainability and observability in AI are down to humans' inability to deal with complex environments... no, they're not. The problem is with the tools and the type of tools we are creating ...
... we've imported concepts from a physical world where tools are constrained by physics - hence a hammer is a hammer, a drill is a drill - into a world without such constraints. Rather than building contextual tools, we've built constrained tools.
Read 7 tweets
Feb 2
dX: Have you thought about adding another axis for your maps
Me: Hmmm. Maps start with identifiers users and their needs ... Image
... the understanding the chain of components needed ... Image
... then determining how evolved components are ... Image
Read 7 tweets
Jan 18
Faulty products, harm to users, executives profiteering, fighting compensation ... what is truly bizarre about the Fujitsu Horizon case is that the public seems to think that this is an isolated example rather than the normal way that traditional corporations act.
Just take a look into any industry, pick something like retail with BNPL (by now pay later) to EWA (earned wages access) to use of slave labour. It's story after story of despicable behaviour, of exploitation of both workers and consumers in pursuit of profit.
Or pick something like energy, where misinformation and self-interest abound from carbon capture to hydrogen - both technologies which are not primarily for the benefit of consumers or the environment but instead prolong a fossil fuel industry and all the harm it causes.
Read 15 tweets

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