1/ Meant to get around to a review of @AliAbdaal's course which I took in November. I know it was the first cohort so I'm sure the next iteration will be even better.
2/ Funny enough I found out about Ali an hour before him and his brother interviewed me for Not Overthinking. I had been chatting with @taimurabdaal for a while but when I googled and was like "wtf almost 1M YouTube subscribers?" who is this dude.
3/ Anyway on to the course. I signed up because my StrategyU YouTube channel blew up in 2020 going from 500 subscribers to ~9,000 but the time of this tweet. I made about $2,000 but honestly had no idea what I was doing.
4/ My goals were:

1. potentially meet friends
2. level up my technical skills
3. experience another cohort-based course (I've ran three different ones, six cohorts but havent done many myself)
4. Learn some more skills so i can others
5/ The course had a very well structured curriculum and covered way more than I expected, including marketing, idea generation, note taking.

The course was packed with content with 3 calls a week plus many high-quality guest lectures
6/ The best part of the course was the homework for me. It gave me a structured way to create something beyond my comfort zone, get feedback and then keep iterating week by week. I was pretty happy with the improvements.
7/ I had seven reflections which are probably a little more relevant to me (I've been creating online for five years, am intrigued by YouTube but dont think I want to focus on it, and have a lot of reps of creating on many mediums)
8/ #1 The financial commitment of a course really help me focus. The first cohort was a bit cheaper and I likely wouldn't have purchased if it was more than $500 but for me even a small amount can nudge and help focus my attention towards things I want to learn.
9/ #2 Friends. I met a bunch of people in the course and made several acquaintances but probably didn't do my best making the most of it. I should have tried to find a "buddy" to get feedback from earlier in the course.
10/ #3 Inspiration: I am always amazed at how many different things people are curious about. It is still very early in the "new economy" and people just don't think of others as competitors. I was inspired to see many new business ideas, ways of using content & more.
11/ #4 Tech Skills. This was the big improvement for me. I made dramatic improvements in filming, audio, lighting, editing, covers, titles, blurred background, background audio, cuts, use of b-roll and more.

This is exciting most of all because I can help others with these now
12/ #5 The feedback from the course was kick-ass. The highlight was not Ali's feedback but Angus Parker who does all the magic behind the scenes gave me some killer feedback early on. Also @lizfilips and @CharlotCrowther were amazing!
13/ #6 Actionable next steps - the combo of weekly homework and extremely pragmatic lectures (do this, then this) enabled me to try out probably 30-50 things that I didn't know how to do or didn't think about them correctly
14/ #7 Ali, Himself - Ali is a fascinating human. He manages to be down to earth, approachable and insanely productive and successful. He never tries to sell a "grow to 1M subs" approach but was honest and transparent about why hes succeeded and what you need to do for the same
15/ I'm amazed at what kind of skills Ali has learned just in his YouTube journey. He seems to have picked up 75% of an MBA on his own. This is why creating online is still an underrated thing to do even if you don't get paid.
16/ Overall best parts for me: tech skills, confidence boost, more generative ideas for future & people to go to to ask questions

I think the biggest thing they could do better is push more on the buddy system and getting people good partners (I didn't do my part on this)
17/ This course was a great experience but it made me more confident that focusing on YouTube was not something I wanted to prioritize for 2021.

For me I rather write for 10 hours than 10 hours of video editing and the feedback & connection is not as lively on YouTube
18/ I think the ideal student for this course is:
- already creating online
- has a lot of ideas emerging already
- has some proof that their ideas connect with others
- has a lot of friction creating because of technical & confidence issues
19/ I wrote a more detailed writeup on my site including some reflections on what I think happened with online learning in 2020 (I think it took a metaphorical leap)
think-boundless.com/aliabdaalcours…
20/ I do have an affiliate link I'm happy to share over DM if you want but I don't really care if I get any % - just think Ali is doing some great stuff

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More from @p_millerd

17 Jan
To succeed in an above average way in today's world requires an ability to hack through complexity, policies, rules, and gatekeepers. This is grueling work and probably fuels some of what people describe as burnout.

Utopia of rules as david graeber said.
I'm not only talking about running a business, I'm talking about just day to day stuff. We've added a tech stack to an already complex layer of actions in the world and the failure potential has just increased.
Graeber called this the age of “total bureaucratization" and said humans are always fighting this:

"Freedom, then, really is the tension of the free play of human creativity against the rules it is constantly generating."
Read 9 tweets
10 Jan
1/ A thread of some of my the ideas that I keep coming back to. Will likely add to this over time. Trying to make sense of some of the things I keep coming back to.
2/ Beware of the default path

Blindly following the default paths in today's world in both life and work will lead many people down a road of guaranteed misery. You need to be able to do a bit of tinkering and build the courage to blow it up if needed
3/ Accidental meaning

A period from 1945-2000s coincided with economic growth in many places around the world that aligned with a certain way of living life that happened to work for many. Now people mistake full-time jobs for the reason why that happened and end up lost
Read 29 tweets
9 Jan
I think most people would be surprised at how boring "Strategy" is in big companies.

It mostly about picking a direction to go and coming up with simple language around that direction for people to understand what to do.
this is why there arent many "strategy" classes in business schools and why strategy consultants don't really work on strategy.

however, the soft skills to lead such strategies are hard to discern, hard to learn and not widely talked about
Most companies publish their strategy transparently because you can't really copy a strategy. Here is Pepsi's

Super simple and memorable: faster, stronger better
Read 7 tweets
16 Dec 20
1/ Going to kickstart a @threadapalooza here.

Topic: The State of Work 2020

I'm going to give you a short intro of why I care then I'll just throw out 1-opinion / 1-like style takes. I imagine this will get a little unhinged towards the end.
2/ A little background. I studied org change, complexity, systems dynamics, supply chain, leadership & other fun stuff in 10+ years working in consulting and a MS/MBA ops program at MIT.

I left my job to my job to make sense of an increasingly confusing world of work.
3/ After I went back into consulting after MBA I started to noticed that almost no one cared how organizations worked. The people that studied organizations had fancy frameworks but they were rarely predictive. They mostly made people feel good.
Read 120 tweets
15 Dec 20
1/ Why did college students stop caring about developing a meaningful philosophy of life in the 1970s?

This data is from a survey of American freshman every year from 1966 to present

think-boundless.com/1970-meaning-m…
2/ In about 1971 developing a meaningful philosophy of life fell dramatically from 1st to 5th/6th, replaced by "being very well off financially"

Likely many reasons for this and I won't go into them
3/ What is notable is that while we talk a lot about how money is too important to people, the other top priorities are pretty widespread noble values for most:

1. being good at what you do
2. having a family
3. helping others

Helping others up a lot over last 20 years too
Read 7 tweets
15 Dec 20
1/ 🧵This is the story of how I became an accidental course creator and it starts in 2015 with a course named "Crushing Your Resume"

This is the story of many different attempts at online courses and all the fun along the way 👇
2/ By 2015, I had helped hundreds of people with resumes and was very good at it. Yet after helping a friend during an intense 3 hour session, I realized I was just repeating myself over and over. I wanted to retire from resume help but still wanted to be able to help people.
3/ I decided I would create an online course. I was pretty excited by the opportunity to put this on Udemy and see what would happen. I initially put it up as a paid course (and gave free coupons to anyone that asked).

I'll get to whether I made money in a second.
Read 43 tweets

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