Automate or die:

The bigger our business grows, the less time we can spend on the things that made our business grow in the first place.

More and more time is spent sending emails and scrolling through spreadsheets instead of working on product.
Fortunately, the most time consuming "commodity tasks" can be automated: billing, enrollment, documentation, content scheduling etc.
The platforms that supported us at 10% of our current size start to fall apart a bit at scale.

The longer we wait to address it, the harder it gets to address.
I think this is a huge problem (and market) — the skills that make people successful as creators are normally the antithesis of the skills required to build the systems required to maintain the momentum you've created.
In other words, content/product market-fit will only get you so far.

We've duct taped a dozen or so platforms together to build a $1m/year business, but we need to strengthen the foundation if we want to keep building.
We're working with @tomosman to sort this out, and I'll be sharing updates for anyone interested in the process:

- What we started with
- What we're switching to
- Before & after
- Costs associated (time & $)

If there's anything specific you'd like to know, drop a note below.

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More from @jackbutcher

9 Jan
Circle of Competence 101:

@SahilBloom x @jackbutcher

1/

A Circle of Competence is the set of topic areas that align with a person's expertise.

If the entire world of information were to be expressed in a circle, an individual's Circle of Competence is the small sub-circle that represents their expertise.
2/

The idea surfaced in the 1996 BH annual letter.

"You don’t have to be an expert on every company...you only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital."
Read 14 tweets
7 Jan
Building Principles:

1/

Value = doing things that other people don't do, won't do or can't do.

"You get paid in direct proportion to the difficulty of problems you solve" — Elon Musk
2/

Service is high-touch result generation (building experience), product is low-touch result generation (scaling experience).
Read 9 tweets
4 Jan
Skill is the safest hedge.

Speculation is exhilarating, skill building is not.

Building a skill is time-intensive, with slow feedback loops that pay dividends months/years/decades in the future.
As platforms gamify absolutely everything, it's hard to not feel like you're getting left behind by unplugging and learning something useful.

Unintuitive as it feels, the unrealized gains you build "offline" become your edge when you return to the game.
Read 4 tweets
3 Jan
Why promoting yourself/your business/your ideas feels uncomfortable:

You must repeat things that are obvious to you until they become obvious to others.
This is why most people hire marketers or outsource the amplification of their message.

The problem with that is no one is an invested as you are, and no one knows your message like you do.
And why those who break through their discomfort reach an escape velocity that eludes most.
Read 9 tweets
1 Jan
10 ideas that changed my life: (thread)

Illustrations by @visualizevalue
1/ Get more done by doing less.
2/ You can't get better unless you get started.
Read 11 tweets

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