I want to update everyone on why we sold out of pillows yesterday. We were actually working on getting another round of pillows started up a week ago. The amount we had in stock at the time should have lasted us for 3 months based on our past 90 days of sales trends... 1/6
THREE MONTHS.
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Let that sink in.
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You guys bought 3 months of pillows from us IN ONE DAY. And you're still buying! 2/6
I have no words for this. This company is such a labor of love for us. We have bootstrapped it since day one. No investors. Just a personal loan and every extra penny we could scrape up. 3/6
I know you're supposed to "fake it till you make it" but I'm gonna level with you: I was driving a 2008 Honda Civic until literally last week. (Now I'm just driving a nicer used car.) This business is EVERYTHING to us. The support you're showing us right now is overwhelming 4/6
We're overwhelmed emotionally, and obviously also from a logistics standpoint. I am the one answering every email and every website chat. Aaron is frantically trying to figure out if we can expedite our next pillow order. Please be gentle and patient with us. 💙 5/6
I don't know how to say "thank you" to everyone who has followed us a retweeted us and ordered from us since yesterday. Words will never be enough. From our little family to all of you, THANK YOU FOREVER 6/6
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We’ve had lots of people ask if they can buy items from us to be sent to DC. (Too many for me to respond individually.) Your desire to be a part of something good is a bright spot for our nation and world.
If we complied, we would ultimately profit from your desire to help the troops. Instead of buying a pillow to send to the those working to protect our democracy, we encourage you to donate to any number of military charities (We’re partial to the Green Beret Foundation)
Donate directly to someone in need. @yashar’s thread is a great place to find someone to help.
It's been a long day, but I have pillow news! To recap: National Guard sleeping on hard floors while defending our Capitol. Lots of you tagged us asking if we could help. We tweeted in search of a service member in DC, and had a hit within an hour. 1/8
Our contact is at an airfield outside of DC, and his group is aircraft pilots and maintainers in the Washington, D.C. National Guard. (That is all I am authorized to tell you.) He coordinated with his CO (commanding officer) to make sure our donation would be acceptable. 2/8
Today's mission: packaging.
100 Travel Pillows, 30 Standard Pillows, and 30 Sleep Masks are boxed up and ready to ship out tomorrow to a civilian address (way easier from a logistics perspective) and then taken by my contact to the airfield. 3/8
When we first developed our prototype for our pillow, Mr. Pillow spent MONTHS trying to find a US mfg who would work with us. They would either laugh at him (via email) or never return his emails or phone calls in the first place.
2/11
If we weren't looking to give these outfits a $100,000+ order off the bat, they had no interest in us. (And keep in mind that TO THIS DAY we have 100% bootstrapped this thing. We have no investors. And no trust funds. BELIEVE THAT.)