Thread by @ESummerOfficial

Lead gen and free reports don’t get talked about enough around here.

Personally not a big fan of the financial niche, but it requires skill to break down complex ideas.

Check out this simple lead gen ad on FB here:

facebook.com/ads/library/?i…

Some unorganized thoughts below 👇

1. It’s a simple video made on Fiverr pitching a free tool to help dividend investors

2. The landing page makes a bold promise in the headline. Makes you want to enter your email.

3. The landing page is clean and simple. Nothing crazy. Hyper focused on getting your email.

4. Once the email is collected, you’re provided the free calendar. But wait, there’s more! Who doesn’t want 4 or 5 more checks per month??

5. With the bold promise out of the way, we move into social proof. A few choice quotes.

6. What if I could show you how to get more? This is how you pivot from giving free info to pitching the offer. You see this in the classic webinar format often.

7. You give some info that’s only partially the solution to the problem. But first, back to some storytelling.

8. There’s a lot more to dissect, but the rest of the sales letter follows Russell Brunson’s Perfect Webinar format. Check it out.

9. The owner of this offer has stated that it took him a while to find the winning offer. It was this dividend investing offer that exploded first.