Nicolas Cole 🚢👻 Profile picture
Jan 21, 2021 12 tweets 2 min read Read on X
🚢 Atomic Essay #18: “Nobody Makes A Living As A Writer” Image
My very last week of college, all my teachers ran through the same speech:
“Writing is thankless work. It’s hard. It doesn’t pay very well. When you do the math on the hours you spend writing and what you end up earning in the end, you’re making pennies on the dollar. Nobody makes a living as a writer.”
Eight years later (I graduated when I was 23, and I’m almost 31 now), I feel like this couldn’t be further from the truth.
If you write in a vacuum and only produce one piece of finished work every five years, then yes, it’s very hard to make a living as a writer.
If you want to write flowery fiction (a consolidating category) that imitates your favorite writers of old, and not push yourself creatively to create a new category of your own, then yes, it’s very hard to make a living as a writer.
If you choose to invest zero time and energy into learning the business side of publishing, then yes, it’s very hard to make a living as a writer.
If you refuse to acknowledge the power of the internet and use real-time feedback and data to help you decide what to write next to best engage the audiences you want to reach, then yes, it’s very hard to make a living as a writer.
If you continue to think that “only authors who publish with major publishing houses are real writers,” giving up 90%+ ownership in what you create for a paltry advance, then yes, it’s very hard to make a living as a writer.
If you only define “making a living as a writer” by one metric (being book sales) and refuse to monetize your talents in other ways, then yes, it’s very hard to make a living as a writer.
When I graduated from college, I entered the real world thinking in order for me to do what I loved, I would need to live a life of poverty.

I’ve since discovered the complete opposite.
Never in history has it been easier to make a living as a writer.

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More from @Nicolascole77

Jul 16
In June, I got 1,558,964 impressions and got paid a little under $400.

So, I thought I'd share what's currently working for me.

Here are 5 top-performing tweet formats I always come back to (with examples): Image
1. Paragraph Style

This is where you write a thought-provoking paragraph connected to your core industry/niche/topic.

Something about this makes it “stand out” simply because it’s formatted differently and readers assume it to be“smart.”

2. What, How, Why

This is a very repeatable formula:

> “What” = The first line is “what” you are trying to say to the reader

> “How” = The middle 3-5 bullets is “how” to accomplish the “what”

> “Why” = The last sentence is “why” this is so important

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Jul 13
The biggest problem stopping writers from hitting publish:

(I struggled with this for years)

They're not sure what topics to write about.

So I created The Endless Idea Generator to help you come up with hundreds of writing ideas in 30 minutes: Image
1. Choose Your Topics (Using The 2-Year Test)

Reflect on the last 2 years of your life.

Brain dump:

• Skills you’ve built
• Hobbies you’ve picked up
• Problems you’ve overcome
• Life transitions you’ve made

This should give you 3-4 broad topics to start with.
2. Add Specificity

Take each topic and break them down:

• By price
• By problem
• By industry
• By location
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For example:

• How to X on a tight budget (price)
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Jun 23
Recently, the Microsoft AI Chief predicted all white-collar jobs will be eliminated and automated by AI in the next 18 months.

I'm one of the highest-paid ghostwriters in the world.

Here are 8 reasons why AI won't destroy the ghostwriting industry: Image
1. Writing is only 50% of the value (maybe less)

Ghostwriters audit profiles, manage tech stacks, track algorithms, engage with followers & build infrastructure.

Replacing ALL of that with AI requires a proficiency 99.9% of businesses don't have.
2. Uneducated inputs = low-quality outputs

To actually use AI, you have to know what to ask it.

But even the smartest people in the world have no clue how to write in the Digital Age, let alone direct AI to do it for them.
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May 22
Yesterday, I locked myself in my office for 7 hours, inhaling 50+ articles about AI.

I did this to unlock more bandwidth for my team.

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20 Claude Skills Most Builders Don't Know Exist by @sairahul1

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Mar 31
In 2020, I created 3 business rules that changed my life.

Since then, I've added 6 more.

If you're just getting started in business, read these rules:
1. I must own a piece of the upside.

Employees trade time for a fixed number.

Owners trade time for an asymmetric one.

Until you have equity in the outcome, you're renting your effort to someone else's dream.
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Most people fail slowly, spending months on ideas that were dead on arrival.

The sooner you crash, the sooner you learn what actually works.
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Aug 29, 2025
I grew my ghostwriting agency to $180k/month in 18 months.

The secret?

Understanding the “Art of Packaging.”

Anyone can use these 3 dead-simple steps to earn more $$$ as a writer:🧵 Image
It's important to package your services as "products."

• Can you offer 2+ different versions?
• What are the differences in speed or volume?

But the price gap between your packages is extremely important.

Here's why:
Step 1: Name Your Packaged Service

Giving your packaged service a name makes it feel like they are buying an OUTCOME rather than just a bundle of tasks.

Here's a simple framework for a Packaged Service name:

Problem, Person, or Way + Desirable Outcome + "Package" Image
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