Nicolas Cole 🚢👻 Profile picture
Jan 21, 2021 12 tweets 2 min read Read on X
🚢 Atomic Essay #18: “Nobody Makes A Living As A Writer” Image
My very last week of college, all my teachers ran through the same speech:
“Writing is thankless work. It’s hard. It doesn’t pay very well. When you do the math on the hours you spend writing and what you end up earning in the end, you’re making pennies on the dollar. Nobody makes a living as a writer.”
Eight years later (I graduated when I was 23, and I’m almost 31 now), I feel like this couldn’t be further from the truth.
If you write in a vacuum and only produce one piece of finished work every five years, then yes, it’s very hard to make a living as a writer.
If you want to write flowery fiction (a consolidating category) that imitates your favorite writers of old, and not push yourself creatively to create a new category of your own, then yes, it’s very hard to make a living as a writer.
If you choose to invest zero time and energy into learning the business side of publishing, then yes, it’s very hard to make a living as a writer.
If you refuse to acknowledge the power of the internet and use real-time feedback and data to help you decide what to write next to best engage the audiences you want to reach, then yes, it’s very hard to make a living as a writer.
If you continue to think that “only authors who publish with major publishing houses are real writers,” giving up 90%+ ownership in what you create for a paltry advance, then yes, it’s very hard to make a living as a writer.
If you only define “making a living as a writer” by one metric (being book sales) and refuse to monetize your talents in other ways, then yes, it’s very hard to make a living as a writer.
When I graduated from college, I entered the real world thinking in order for me to do what I loved, I would need to live a life of poverty.

I’ve since discovered the complete opposite.
Never in history has it been easier to make a living as a writer.

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More from @Nicolascole77

Aug 29, 2025
I grew my ghostwriting agency to $180k/month in 18 months.

The secret?

Understanding the “Art of Packaging.”

Anyone can use these 3 dead-simple steps to earn more $$$ as a writer:🧵 Image
It's important to package your services as "products."

• Can you offer 2+ different versions?
• What are the differences in speed or volume?

But the price gap between your packages is extremely important.

Here's why:
Step 1: Name Your Packaged Service

Giving your packaged service a name makes it feel like they are buying an OUTCOME rather than just a bundle of tasks.

Here's a simple framework for a Packaged Service name:

Problem, Person, or Way + Desirable Outcome + "Package" Image
Read 8 tweets
Jul 31, 2025
Many call this author a "fake" writer.

But he has:

• Sold 300+ million books
• Writes 8+ novels every year
• Holds the world record for the most NYT bestsellers

9 of his best insights on writing, storytelling, and rejection:🧵 Image
James Patterson is one of the best-selling authors of all time.

He has 144 (!) NYT bestsellers.

I am fascinated by his career.

Let's dive into his writing advice:
1. Patterson researches his villains by talking to:

• The FBI
• The CIA
• The Police

But there’s always an extra ingredient he adds to make them more "satisfying":
Read 16 tweets
Jul 29, 2025
In 5 years, my little business has generated $15,000,000.

It runs on just $8,215/month.

Here are the 7 most powerful no-code tools in my tech stack:🧵 Image
Image
In 2020, I was ghostwriting for:

• CEOs
• Executives
• Best-selling authors & more

I used years of writing experience & these tools to build a writing education business that today is doing 7-figs a year:
1. ConvertKit ($1,179/mo)

The heart of our entire operation. Handles all email marketing:

• Automations
• Broadcasts
• Product launches

We used this to grow from 0 to 200k subscribers, which scaled perfectly with us.

One of the most important tools in our arsenal.
Read 12 tweets
Jul 24, 2025
Every writer should have a newsletter making $10k/month.

But most:

• Overthink
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• Don't know where to start

Steal my 4-step blueprint to attract your first 1,000 subscribers:🧵 Image
For context:

I've generated millions of dollars with newsletters:

• Scaled two paid newsletters to 6 figures (Write With AI & Category Pirates)
• Driven millions in sales with free newsletters

Every time I start a newsletter, here's how I do it: Image
Step 1: Pick your newsletter platform

• Substack: For casual creators
• Beehiiv: For advanced/marketing-minded creators
• ConvertKit: For expert-level business-minded creators

There are others, but these 3 are the most creator friendly.
Read 11 tweets
Jul 17, 2025
6 years ago, I scaled my first business to $180k/month.

But the stress put me in the hospital with shingles.

These were my 13 most painful mistakes: 🧵 Image
My 1st company was a ghostwriting agency.

In 18 months, we grew from me and one of my best friends working out of his 1 bedroom apartment to:

• 20 full-time employees
• $2 million in revenue
• 80+ clients

Unfortunately, we made every mistake in the book: Image
Mistake #1: Trying to scale "me"

We decided to scale an agency since I had been ghostwriting on my own.

• I was charging around $1,000 per article
• Based on 30-minute calls
• And 1 hour of writing

Unfortunately, finding writers "like me" was very hard—and expensive. Image
Read 19 tweets
Jun 30, 2025
One of the most prolific writers of the last 30 years:

John Grisham.

His books have been made into movies starring Tom Cruise, Sandra Bullock, and Samuel L. Jackson.

10 of his timeless writing insights on talent, routine, and dealing with criticism:🧵 Image
1. Grisham sets himself tough creative constraints:

• Start a novel on Jan 1st
• Write daily for 3 hours
• Finish it by July 1st

The key?

His tightly controlled writing environment (down to the coffee he drinks):
2. Grisham pumps out one novel every year.

But he can only do this by avoiding a huge mistake a lot of writers make:
Read 13 tweets

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