Twitter generally hates LinkedIn.
But, I've generated 33.038M impressions in the last 2 years and built my business on it.
Here's one simple 3-step process I use for creating content quickly.
If interested, feel free to steal it👇🏻
But, I've generated 33.038M impressions in the last 2 years and built my business on it.
Here's one simple 3-step process I use for creating content quickly.
If interested, feel free to steal it👇🏻
Step one: Create the "Meat" of the content
The meat is the information I'm attempting to convey or teach. For example, I wanted to teach people how to get someone's attention on LinkedIn.
So, I wrote out 4 suggestions:
The meat is the information I'm attempting to convey or teach. For example, I wanted to teach people how to get someone's attention on LinkedIn.
So, I wrote out 4 suggestions:
Step Two: Write The "Trailer"
The trailer has 2 jobs:
- Break the scroll pattern with the first line.
- Make each line intriguing enough to get the reader to the next one.
Here's the trailer for this particular piece of content.
The trailer has 2 jobs:
- Break the scroll pattern with the first line.
- Make each line intriguing enough to get the reader to the next one.
Here's the trailer for this particular piece of content.
I know my audience cares about getting people's attention.
The 1st line is short and gets their attention when scrolling.
The second line recommends they "help them in public". If they want to do that, they move to the 3rd line, the hook line:
"Here are 4 simple ideas:"
The 1st line is short and gets their attention when scrolling.
The second line recommends they "help them in public". If they want to do that, they move to the 3rd line, the hook line:
"Here are 4 simple ideas:"
The hook line is the last line before the "…see more" button on the feed.
It's where readers commit to reading more or continuing their scroll.
If they click "see more", the trailer has done its job and they are onto the "meat", which I've already shared with you.
It's where readers commit to reading more or continuing their scroll.
If they click "see more", the trailer has done its job and they are onto the "meat", which I've already shared with you.
Step 3: The Summary and The Mantra
It's time to wrap the content.
My goal in the ending is to give the reader the entire piece of content packaged up nicely in a few sentences. Think of it as the summary of the content.
It's time to wrap the content.
My goal in the ending is to give the reader the entire piece of content packaged up nicely in a few sentences. Think of it as the summary of the content.
I want the reader to participate in the comments without having to reread the full piece.
So, I summarize it nicely for them at the end.
People read the last few lines, think of a response, and get participating.
So, I summarize it nicely for them at the end.
People read the last few lines, think of a response, and get participating.
This particular post was seen 72,477 times, for 867 interactions and 166 comments. This is in line with a typical post for me each day.
So, remember:
- Step 1: Start with the meat. What are you teaching or suggesting?
- Step 2: Create your trailer. Does each line get people to the next?
- Step 3: Make it easy to engage. Leave them with a short summary.
- Step 1: Start with the meat. What are you teaching or suggesting?
- Step 2: Create your trailer. Does each line get people to the next?
- Step 3: Make it easy to engage. Leave them with a short summary.
Thanks so much for taking the time to read this. If you found this helpful, I'd be honored if you checked out my newsletter.
I write about once a week and try and processes and systems that work for my solopreneur journey.
justinwelsh.me
I write about once a week and try and processes and systems that work for my solopreneur journey.
justinwelsh.me
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