Thread by @VAMHN

We’re about to start our webinar “How to engage with the media”. The webinar will be recorded and made available on our website afterwards for those who couldn’t join us live. We’ll also be tweeting throughout using the hashtags #ECRlunchtime #VAMHNwebinar

We’ll be joined by 5 amazing speakers today:

- Freya Robb from @SMC_London
- Kirsty Walker from @uclnews
- @ShiromaTSilva, Freelancer producer, director + journalist
- @StephenKhan from @ConversationUK
- @MarkOneinFour from thenewmentalhealth.org

#ECRlunchtime #VAMHNwebinar

…and our wonderful host and #VAMHN co-investigator Dr Leonie Tanczer @leotanczt from @UCLSTEaPP

#ECRlunchtime #VAMHNwebinar

First up we’ve got @StephenKhan from @ConversationUK. Stephen is Executive Editor of The Conversation & its Editor in the UK. Before joining The Conversation he was News Editor at The Guardian + deputy foreign editor of The Independent and Scotland editor of The Observer

To see more of Stephen’s work click here: TheConversation.com

#ECRlunchtime #VAMHNwebinar

Stephen’s top tips for ECRs:
- utilise the many media platforms out there e.g. @ConversationUK, The Today Programme etc.
- focus on your specialist knowledge
- never assume your research is not worthy of being publicised in the media

#ECRlunchtime #VAMHNwebinar

Next up we’ve got @ShiromaTSilva who is a freelancer producer, director & journalist. She specialises in making factual films, mostly for the @BBC. Many of her films have involved the work of academics. Find out more about her here: linkedin.com/in/shiroma-sil…

The media is a busy place with many global sources. To get your research noticed you should present in a relevant manner that can capture the imagination of the audiences the media outlet serves - @ShiromaTSilva

#ECRlunchtime #VAMHNwebinar

Top tips from @ShiromaTSilva for ECRs when presenting to the media:
-Keep it simple but don’t patronise
-Keep relevant to what’s going on in the world
-Ask why anyone outside your immediate circle would be interested in the material you are presenting
#ECRlunchtime #VAMHNwebinar

To see more from @ShiromaTSilva and her work check out the links below:
1.
2.
3.bbc.co.uk/news/technolog…
4.
5.bbc.co.uk/news/technolog…
6.bbc.co.uk/news/technolog…

#ECRlunchtime #VAMHNwebinar

Next up we’ve got @MarkOneinFour – the Development Director of Social Spider CIC. To find out more about Mark’s work see the 3 links below:
1.oneinfourmag.org
2. socialspider.com
3. thenewmentalhealth.org

#ECRlunchtime #VAMHNwebinar

Most people want facts, answers or advice in their news. As an ECR you have privileged access to knowledge which is useful when considering your relationship with the media - @MarkOneinFour

When is come to social media, the objective is not to have the most followers but the right ones! - great advice from @MarkOneinFour

A very honest and revealing talk from @MarkOneinFour - we can't wait to upload the recording to our website so you can all watch it!

#ECRlunchtime #VAMHNwebinar

Our fourth speaker is Freya Robb from @SMC_London. Freya is a Press Officer at the UK Science Media Centre.

#ECRlunchtime #VAMHNwebinar

The @SMC_London is an independent press office helping to ensure that the public have access to the best scientific evidence and expertise through the news media when science hits the headlines. Find out more here: sciencemediacentre.org

#ECRlunchtime #VAMHNwebinar

75% of UK adults said they looked at the news online each week. Therefore it's key that ECRs are using the media to share their research - Freya Robb

#ECRlunchtime #VAMHNwebinar

Best ways for researchers to communicate their research with the media from Freya Robb @SMC_London:
- Journalist enquiries
- Media briefings
- Roundups
- Rapid Reactions

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Welcoming our final speaker Kirsty Walker from @uclnews. Kirsty is the Director of UCL Media Relations and has previously worked for national newspapers, as a political correspondent at Westminster and is an experienced TV broadcaster. #ECRlunchtime #VAMHNwebinar

Find out more about Kirsty here: ucl.ac.uk/advancement/co…
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Kirsty's advice on why researchers should work with the media?
- raise your own profile & your department's
- high profile academics in the media will get more opportunities
- increase your research's impact + enact change
- control your narrative

#ECRlunchtime #VAMHNwebinar

Be sure to get in touch with your university press office! They are well-connected and want to promote your research - Kirsty Walker's advice to ECRs

#ECRlunchtime #VAMHNwebinar

University press office's ensure your research lands well with the media. They are there to help you and most can give you access to media training - Kirsty Walker @uclnews

#ECRlunchtime #VAMHNwebinar

Kirsty's top tips:
- think about who you are talking to
- plan in advance to get your content out
- be available
- be realistic - is it relevant at the time
- be brave - you are the expert
- think about what your hook is
- what collateral do you have
- be nice!

#ECRlunchtime

We’ve got all our speakers back on for a panel discussion to answer some questions. If you haven’t been able to join us don’t worry, we’ll be uploading the whole webinar to our website ASAP.

#ECRlunchtime #VAMHNwebinar

Want to pitch an idea for an article in @ConversationUK - click here: theconversation.com/uk/pitches

#ECRlunchtime #VAMHNwebinar

If you have a sensitive or controversial piece of research you should get in touch with your press office ASAP. They will work with you on how to convey your research in a sensitive and appropriate way - Freya Robb @SMC_London and Kirsty Walker @uclnews

Think about the real work impact of your research - how does it effect people's day to day life - @MarkOneinFour

#ECRlunchtime #VAMHNwebinar

Even if you are not a professor you are still integral to the research being done. ECRs have knowledge and expertise so get out there and speak to journalists. Social media is a good way to begin increasing your profile - @ShiromaTSilva

#ECRlunchtime #VAMHNwebinar

It’s a wrap – thank you to our speakers
- Freya Robb from @SMC_London
- Kirsty Walker from @uclnews
- @ShiromaTSilva, Freelancer producer, director + journalist
- @StephenKhan from @ConversationUK
- @MarkOneinFour from thenewmentalhealth.org

#ECRlunchtime #VAMHNwebinar

...and our wonderful host Dr Leonie Tanczer @leotanczt from @UCLSTEaPP

#ECRlunchtime #VAMHNwebinar

Thank you so much to all our attendees for dialling into our #ECRlunchtime #VAMHNwebinar webinar today. To find out what other webinars we have planned in our ECR Lunchtime Seminar Series click here: vamhn.co.uk/ecr-lunchtime-…

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