"At first I was a skeptic about Hey. Why would I want to pay for email when Gmail is free? Then I started using it.. It was good, but $99/year good? Then I signed up for a year.. and I’ve been happy with my decision every day." ❤️ birchtree.me/blog/how-im-us…
There are a million reasons why @heyhey shouldn't have worked. We're competing against free*, we're competing against the biggest tech companies in the world, we're daring radical changes to a system people have decades of ingrained experience with. But it did! It did work!
That fact that we've signed up many tens of thousands of customers to PAY FOR EMAIL on a brand-new platform that's still missing obvious elements (hello custom domains!) is pretty wild. It's humbling. And it's invigorating. Makes me all the more excited about going the distance.
We have tons of great stuff planned for @heyhey. HEY for Work has just been rolled out to everyone who was on the waiting list, and it'll open to all very soon as well. Bringing this level of email joy to business and their custom domains is 😍
What's really fun about making @heyhey is that quirky is king. While we have to hit a baseline, we're not in the email game just to backfill what everyone else have ever done. A true reset like what we brought with HEY is rare. Can't wait to launch more of that very soon.
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