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30 Jan, 23 tweets, 14 min read
1/ ๐Ÿ† Trends #0049 โ€” Internet Challenges

A thread with:

๐Ÿ 19 players
๐Ÿ”ฎ 2 predictions
โ˜๏ธ 4 opportunities
๐Ÿ”‘ 2 key lessons
๐Ÿ˜  3 haters
2/ ๐Ÿ” Problem

You need to build a strong brand and community.
3/ ๐Ÿ’ก Solution

Internet challenges are time-bound games with clear rules and incremental steps.

Challenges build new habits, identities and communities.

Turning non-coders into no-coders, coach potatoes into runners and consumers into creators. Through action.
4/ ๐Ÿ Players - Creator Challenges

๐Ÿ”˜ Trends Pro Challenge by @trends_vc
๐Ÿ”˜ 120 Video Challenge by @milesbeckler
๐Ÿ”˜ 30 Days of Content by @christina_p
๐Ÿ”˜ @100daysnocode by @HainingMax

members.trends.vc
5/ ๐Ÿ Players - Writing Challenges

โšช๏ธ 90 Days Of Prose by @danielkhunter
โšช๏ธ Ship 30 for 30 by @dickiebush
โšช๏ธ Flash Fiction Challenge by @nycmidnight
6/ ๐Ÿ Players - Health Challenges

โšซ๏ธ Whole30 Program by @whole30
โšซ๏ธ Appalachian Trail Challenge by @FleetFeetHSV
โšซ๏ธ 30 Day Meditation Challenge by @DOYOUYOGA
7/ ๐Ÿ Players - Comfort Challenges

๐Ÿ”˜ @KickAssLetters
๐Ÿ”˜ Dollar Doer Club by @badunicornvc
๐Ÿ”˜ The Coffee Challenge by @hackernoon
8/ ๐Ÿ Players - Lifestyle Challenges

โšช๏ธ 8-Week Tidy Up Challenge by @MarieKondo
โšช๏ธ Monthly Mission by @MiracleMorning
9/ ๐Ÿ Players - Finance Challenges

โšซ๏ธ 30-Day Financial Cleanse by @MoneyUnder30
โšซ๏ธ 30 Days of Financial Wins by @tillermoney
โšซ๏ธ 7-Day Savings Challenge by @HerMoneyMedia
10/ ๐Ÿ”ฎ Predictions

Challenges will lead to iconic personal brands.

@Casey shipped daily vlogs 534 days in a row.
@JamesClear published twice a week for 3 years.

trends.vc/trends-0023-peโ€ฆ
11/ ๐Ÿ”ฎ Predictions (con't)

Challenges will become lead magnets for paid communities.

@100daysnocode members tag updates and drive traffic back to the community.

trends.vc/trends-0045-paโ€ฆ
12/ โ˜๏ธ Opportunities

Use challenges to build audience-first products:

โ€ข Rejection Proof โ€” Face 100 days of rejection (Book)
โ€ข Rice Mountain โ€” Trade a grain of rice for a mountain (Newsletter)
โ€ข 1000 Awesome Things โ€” Share one awesome thing each weekday (Blog)
13/ โ˜๏ธ Opportunities (con't)

Turn your public challenge into a paid community.

See @100daysnocode.

@YartyKim and @danielkhunter are doing it with @KickAssLetters and #90DaysOfProse.
14/ โ˜๏ธ Opportunities (con't)

Use challenges to build an email list.

See @GabbyBernsteinโ€™s Manifesting Challenge.

Align your value ladder with the challenge. See๐Ÿ‘‡ for more.

trends.vc/trends-0029-leโ€ฆ
15/ โ˜๏ธ Opportunities (con't)

Add a challenge to your self-paced course to boost accountability and completion rates.

This can be done without affecting scalability.

trends.vc/trends-0013-onโ€ฆ
16/ ๐Ÿ”‘ Key Lessons

Challenges drive the creator economy.

@ThisIsSethsBlog ships a post each day.
@DruRly sends a report each week.
@badunicornvc builds a bad idea every two weeks.
17/ ๐Ÿ”‘ Key Lessons (con't)
Effective challenges:

โšช๏ธ Have clear rules
โšช๏ธ Encourage sharing
โšช๏ธ Celebrate completion
โšช๏ธ Leave room for self-expression
18/ ๐Ÿ˜  Haters

โ€œChallenges are fads.โ€

Some still read 100 pages a day like Benjamin Franklin. We ignored the pee your pants challenge in this report.
19/ ๐Ÿ˜  Haters (con't)

โ€œConsistency over intensityโ€ฆ What if I make it too easy?โ€

Use the minimum effective dose and build momentum. In a perfect world, weโ€™d baseline each personโ€™s ability.
20/ ๐Ÿ˜  Haters (con't)

โ€œThe rice mountain challenge was inspired by the red paperclip challenge.โ€

@stewfortier acknowledges that.

stewfortier.com/rice-mountain/
21/ If you're interested in trends such as

๐Ÿ’Œ Paid Newsletters
๐Ÿฆ„ Startup Studios
๐Ÿค‘ Million-Dollar, One-Person Businesses
๐Ÿงฑ No-Code
๐Ÿ’ฌ Paid Communities
๐ŸŽ Online Courses
๐Ÿ“ฃ Referral Programs
๐Ÿ’ฐ Micro Private Equity
๐Ÿณ Cloud Kitchens

Check out โฌ‡๏ธ

join.trends.vc
23/ Thanks to (con't)

@danieljwulf (Wurst Circle), @HainingMax (#100DaysOfNoCode), @dickiebush (#Ship30for30) and @YartyKim (Kick Ass Letters).

We had a great time jamming on this report.

โ€ข โ€ข โ€ข

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