I’ve been creating content for 4-5 years and didn’t start getting traction until the last ~2 years.
It’s a a game of compounding, have to build it brick-by-brick.
It’s a a game of compounding, have to build it brick-by-brick.
Everyone looks to go viral for growth and that’s rarely ever the way.
Mr. Beast has been creating YouTube videos for 9 years and most of his audience has grown in the last couple of years.
Dave Portnoy has been running Barstool Sports for nearly 20 years.
Mr. Beast has been creating YouTube videos for 9 years and most of his audience has grown in the last couple of years.
Dave Portnoy has been running Barstool Sports for nearly 20 years.
It’s a long game of consistency.
We’ve been doing our podcast for 2 years, an episode every week. That’s a lot of time and effort to stay committed to something when you don’t know if it will lead to anything.
We’ve been doing our podcast for 2 years, an episode every week. That’s a lot of time and effort to stay committed to something when you don’t know if it will lead to anything.
That’s why I think bootstrapping a media company is nearly impossible.
You can’t sell advertising or subscriptions until you have an audience, but it takes a few years minimum + resources to build that audience.
You can’t sell advertising or subscriptions until you have an audience, but it takes a few years minimum + resources to build that audience.
Now you’re seeing individuals turn into media companies, creating products to distribute from their platform.
Mr. Beast for instance is likely to become the first billionaire from YouTube. He’s going to be a media and product giant.
Mr. Beast for instance is likely to become the first billionaire from YouTube. He’s going to be a media and product giant.
If you want to do it, you can. Just be prepared for a 5-10 year haul before you see any $ from it.
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