For today's thread, I want to talk about ambition. Are you born with it? Can you develop it?
I want to tell you about a founder I backed several years ago which really changed my opinion a lot on this topic.
Story time >>
1) First some context. A lot of VCs think that you're born with ambition. Or at the very least have to have developed it *before* you try to raise money from VCs.
2) A few years ago, I was mentoring some startups. And so I sat down and had my 1st mtg w/ a startup I was assigned to mentor.
And in that conversation, somehow we got to talking about something a rather, and the CEO mentioned that she would be ok selling the business for $1m.
3) Now, to be clear, if you are bootstrapping your business, you can sell for whatever you want. And $1m is interesting money for sure.
But if you get VCs involved, this is a red flag.
4) And this startup had taken some VC money.
So in my head, I'm thinking "Ugh, the investors made a terrible decision. This company has no ambition. I don't see how anyone is going to make money here."
5) But keep in mind, I was mentoring the company. I was not an investor. I was supposed to be helping the company w/ their customer acquisition. That's it.
So I kept my mouth shut about it, and just focused on helping them w/ their outbound sales.
6) At the beginning of coaching them, their outbound sales was a disaster. They had some revenue, but there was nothing methodical about it.
But it had glimmer of hope. Ppl were interested in buying and some ppl were buying! So, it just needed some basic optimization.
7) Fast fwd a few weeks later, they are doing $30k/mo in revenue. And a few more weeks later, $50k/mo. They are starting to fly!
And less than a year later, they are well past the $1m runrate mark.
8) And around then, the founder was back in town, so we grabbed lunch, and we caught up on life and the business.
And in that conversation, it somehow came up, that she said "She would NEVER sell this business."
9) And that whole experience always stuck with me. I went from thinking this team was not at all ambitious to very ambitious.
What changed? Honestly, it was just product-market fit.
10) And when I think back on that experience, it all makes sense.
When things are really not going well, if someone offered you $1m, you would take it.
But if things are going well, and you can see your company have endless potential, there's almost no price that you'd sell for
11) There was nothing about the founder that informed "her number". It was all about how the business was going.
And there are many points - esp in the beginning when you have nothing -- where you feel down in the dumps.
12) The only difference is that some ppl say outloud just how down in the dumps they are (perhaps reflected by a number) and others don't.
13) Since then I've observed similar behavior in MANY founders. Founders who seemingly had "less" ambition in the beginning, but those same ppl who found PM fit are now running $100m+ valuation companies (on their way to $1B valuation ventures), can't imagine selling now.
14) On the flip side, I've also coached a number of ambitious founders who never found PM fit. Unfortunately, ambition alone in startups doesn't really help you unless you have PM fit.
15) So my biggest takeaway from all of this -- and I know many will disagree -- is that "helpful ambition" is driven by product-market fit.
And that really is *mostly* what matters in the end.
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Today's thread is on outbound sales for founders. At a high level, what is the strategy? How do you create a repeatable process out of it?
Specifically, the focus of this thread will be on the method @motoceo talks about in his book Predictable Revenue.
Read on >>
1) If you are building a B2B company (or heck even a B2C co), I would HIGHLY recommend reading or even just skimming the book Predictable Revenue by Aaron Ross.
Today's thread is on the affiliate business model. Many years ago, I used to be an affiliate marketer. If there is any way to get schooled in marketing, becoming an affiliate marketer is probably the best way.
What is affiliate marketing and why should you care?
Read on >>
1) Affiliate marketing is selling products or generating leads on behalf of other companies and getting paid a commission for those products.
2) Some notable examples you've seen before:
NerdWallet - you read their articles on best credit cards. You click on a link to one of those cards. You fill out an application. They get paid for delivering that lead to the cc company.
Today, let's talk about lifetime value (LTV). Here's a thread on how to think about it as a business owner
Read on >>
1) What is LTV? It's how much a customer is worth TO YOU as a business over a customer's lifetime.
So for a marketplace, LTV isn't the money a person spend on the platform. It's your % take on the topline spend over time of a given person.
2) For this reason, obv, retention is really impt, LTV goes up as you retain a customer.
Coca-cola is a good example. They spend a lot of $$ on ads, but they know you will drink cokes every wk for your entire life. I'm sure the ave LTV for them is at least $1k+.
If you're tired of hearing about fundraising, today's thread is on generating momentum for SALES.
(basically the same thing but money from other people)
Read on >>
1) Re-iterating: getting ppl to part w/ their money is tough. There needs to be a forcing function, because it's almost always better to wait for more info.
Examples of this in the sales context: wait for a more mature product / case studies.
2) So like w/ fundraising, you'll want to think through the forcing functions for sales. In this case, it tends to be:
-better pricing
-better experience or service
-better clout or cache