To be abundantly clear: Country music will milk whatever cash cow extends a distended udder. Always has. Always will.
Wallen is, at the moment, the udder of choice. However he and his handlers frame this, it will be excused and dismissed. He'll get a "victim of cancel culture" sob story, a redemption and unity narrative, or both.
And he will continue to be a gapingly untalented *problem* who allows to take up far too much space that black artists will still not be allowed to enter.
His one skill is in leveraging of-the-moment media. I'm exactly cynical enough about the bullshit the country industry pulls to question whether or not he and his team knew exactly how this would play out in his favor.
And I hope I'm wrong about all of that. We're a blog with a tiny footprint and no actual industry connections. People with actual influence to fuck this shit up? Do it.

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More from @CountryUniverse

3 Feb
A quick primer on the #MorganWallen fallout for country radio:

To those stations that have pulled Wallen's music: You've done more than I expected the country industry to do at all. That matters.
But you have taken only the *first* step here. You do not get to now act as though you've washed your hands of a problem that is bone-deep.
This is, as our friend @AndreaWillWrite has noted, a moment for action. Not for hashtags or vague social media posts about how "this" is "not who we are."

Because you, country radio, know damn good and well that it is who "we" are. And it always has been.
Read 13 tweets

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