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Karthik

@beastoftraal

4 Feb

https://twitter.com/beastoftraal/status/1357162682399432705

Memories of Srirangam (

https://twitter.com/beastoftraal/status/1357162682399432705

) reminded me of something related: I grew up in Srirangam (near Trichy) in the 80s - truly the best days of my life :) We were the only 'Iyer' family in the street we lived in, which was full of 'Iyengar' people, and I had no 1/6

2/6 context of these differences back then - came to know them much later in life. Since we stayed very close to the Ranganathar Temple (the largest functioning Hindu temple in the world), I used to accompany my dad almost every single day for a visit to the temple (and to the

3/6 Thiruvanaikaval temple once every week), with baskets of flowers from our own garden. One day, we stumbled on a foreigner in the Ranganathar temple - he may be the first foreigner I have seen in my life, as far as I recall :) I was amazed by his skin color! When he couldn't

Read 6 tweets

Karthik

@beastoftraal

2 Feb

Completed Monsters of Men last night (the 3rd and final part in Patrick Ness's Chaos Walking trilogy). While I loved the first 2 books (The Knife of Never Letting Go and The Ask and the Answer), this 3rd book was absolutely outstanding! The book's theme fits right into my 1/5

2/5 all-time favorite sub-topic within science fiction - first contact + xenoanthropology. The way Patrick explores themes like first-contact with sentient alien life and goes deep into the way they live (and exist), communicate and think was utterly fascinating. Very few books

3/5 have impressed me with this theme, in this level of detail - like Asimov's Foundation's Edge (goes deep into the Gaia concept), Mary Doria Russell's The Sparrow, Sue Burke's Semiosis, and Orson Scott Card's sequel to Ender's Game, Speaker for the Dead (that details the lives

Read 5 tweets

Karthik

@beastoftraal

31 Jan

A round-up of my posts from last week:

1. VW CEO's first tweet is a good lesson for other CXOs considering Twitter. It doesn't follow the template to be 'safe', and comes across as someone who gets what makes the platform click! Here's why: bit.ly/appointv 1/4

2. On the 4th page of Netflix's most recent letter to shareholders (4th quarter, 2020), there is a mention of a new feature that they plan to roll out globally in the first half of 2021. The question then is this: how safe is your free will? bit.ly/willnetflix 2/4

3. Can owners *review* their own products/services? A restaurant owner in Canada uses phenomenally honest reviews as a way to make this menu stand out! Refreshingly creative idea that could be emulated by larger hotels too! bit.ly/review-self 3/4

Read 4 tweets

Karthik

@beastoftraal

28 Jan

I do understand the idea behind this campaign by Greenvale masks. The agency (Kanade Advertising) is trying to showcase that wearing a mask is easier than trying 3 specific kinds of (relatively tougher) yoga poses (Baddha Vatayanasana, Garudasana and Uttanasana, from whatever 1/4

2/4 limited I know). But the leap of logic is glaring too.
One, yoga keeps us healthy - masks keep us alive, during a pandemic! There is a difference between the kind of value/protection they offer and putting them on the same pedestal to offer a reductive conclusion does

3/4 injustice to both!
Two, there is absolutely no need to showcase one as superior to the other, in the short term or otherwise. In fact, we need both - masks, when we go out, and yoga on a daily basis. Comparing them is not needed at all.

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Karthik

@beastoftraal

2 Jan

The Shimla Meteorological Office announced on Sept.28, 1896 that a massive cyclone would destroy Bengal in two days. People expected the worst, but, Oct.1, after few drops of rain, the sky cleared. How did the cyclone disappear? Only one person knew what happened to the 1/5

2/5 cyclone. He was on a ship to Ceylon. When the ship was threatened by large waves caused by the cyclone, he remembered that his daughter had given him a bottle of Kuntalin hair oil. He remembered reading in The Scientific American that oil floats above the water and calms the

3/5 tension on the surface. In a desperate attempt, he empties the bottle of Kuntalin Hair Oil into the sea! The wild waves caused by the cyclone calm and Calcutta is saved!!
---
This short story was titled, "Niruddesher Kahini" (Story of the Untraceable), and was written by

Read 6 tweets

Karthik

@beastoftraal

1 Jan

A Financial Times update on 'employee advocacy', from yesterday.

I have conducted quite a few corporate workshops on employee advocacy and my approach has always been about a simple starting point: if a corporate wants its employees (at any level) to be its advocates, 1/5

2/5 formally or informally, those employees need to have a distinct and interesting enough online voice!

The other point to understand, for corporates, is that if they do find an employee with a fairly significant online voice, chances are that it is not because they speak

3/5 about the company often (there are exceptions). To add company-talk in an employee's pre-existing online reach is force-fitting the corporate brand and diluting why the employee gained her/his online reach in the first place.

Read 5 tweets

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