why is hailey bieber calling her new beauty brand RHODES & not BIEBER BEAUTY as originally planned? well for one thing, @uspto found a likelihood of confusion with her husband's JUSTIN BIEBER line. i talked w/ @pagesix:
pagesix.com/2021/02/04/why…
pagesix.com/2021/02/04/why…
hailey appended a consent & coexistence agreement to her office action response, which was supposed to indicate justin's consent to her brand name, belief it wouldn't cause confusion, & commitment to address any that arises-- but she forgot to get her husband to sign it. #oops
uspto also deemed "bieber" primarily merely a surname. hailey argued it was rare, wouldn't be perceived as a surname, and...umm, this.
"the 'bieber beauty' mark creates an aura. the mark evokes thoughts of a look, lifestyle, or image: in which mrs. bieber gracefully walks." wut
"the 'bieber beauty' mark creates an aura. the mark evokes thoughts of a look, lifestyle, or image: in which mrs. bieber gracefully walks." wut
thx @TimberlakeLaw for helping me make sense of a final office action in response to an unsigned coexistence agreement. (he says if not signed, it's not an agreement--just some words on paper her lawyers submitted.) tmep calls a consent agreement "but 1 factor" in LOC analysis.
just noticed my typo & it’s probably because my bff is @rhodeseducation (rhodes with an s)
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