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Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
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6 Feb, 4 tweets, 1 min read
This is clever marketing tactics on multiple fronts.
The ad itself is perfect. Humorous, relevant, two big superstars, and a message in line with the brand positioning. Textbook perfect.

And this naughty "ban" tweet trolling Verizon makes it go viral and creates a buzz.
Dropped call related humor is an old trope in telecom ads. But tying it to Brady's shock move to Tampa and Gronk unretiring is pure advertising genius. It's such a great topical reference that it will be forwarded all over this weekend.
Btw, it's not "banned". Verizon as the official telecom sponsor of the super bowl has contractual veto powers. Usually only used if they feel personally attacked, which this ad clearly is. If the roles were reversed, T-Mobile would do the same.
So other T-Mobile ads will air during the SB without Verizon having a problem. Just not this one, which seems to take a dig at them.

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More from @gauravsabnis

Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
6 Feb
The biggest revelation of the first few weeks of this new administration has been Jen Psaki. Textbook perfect press secretary. And she nails the point so perfectly. You can almost smell the intense preparation. Most press secys have a rocky start because it's an overwhelming job.
President Biden has seen more DC winters than almost anyone. He knows fully well that he can only and only count on Democratic votes. No point in repeating Obama's mistakes of pointlessly reaching out for GOP support. And no need to coddle Manchin and Sinema too much.
Like this hot take by Supercillizza peddling the same tired CNN studio center-right orthodoxy tropes. How dare the VP go on a TV station in a state with a recalcitrant senator! Big mistake, lil Joe. Well, Joe got exactly the bill he wanted in the end. The pressure worked.
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Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
6 Feb
Detailed knowledgeable rebuttal of a WSJ column that was most likely collated from Dhume emailing some mailing list for ideas on where the farmers are wrong. And then throwing it together in a document to send to wsj. So lots of half facts and easy lazy tropes.
I've seen the M.O. for such pieces by such folks. In a previous life, I've even given inputs for it 🙈🙈. You start with a "free market" friendly conclusion without really embracing outright brutality. Then work backwards to find some evidence to support the market position.
So here, the assumption they start with is, the farm bills are awesome reforms overall because AEI types say they are awesome reforms overall. Because market. Next, you set about finding specifics. These aren't whatsapp university authors who can concoct everything.
Read 8 tweets
Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
5 Feb
Prediction. Years later, I'll look up this tweet. Me saying that as #Superstore wraps up its final season, it will be fully appreciated a few years later a lot more than it is right now. It is something very different from the typical workplace comedy. It has a cause.
It is all about showcasing the struggles of retail workers, the backbone of the modern American lifestyle. But without making it seem preachy or whiny (unless you're a thin skinned Ben Shapiro type who treats every expression of inequality like a sin). Most diverse cast.
And I don't use that superlative casually. I'm pretty sure #Superstore is THE most diverse cast ever of any scripted show on US network TV. And they regularly tackled politics. Every issue from the Trump years was covered, but with relevance to the plot. Of Walmart type workers.
Read 9 tweets
Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
5 Feb
Random personal food science insight thread. For many years, since childhood, I knew one thing for sure. I absolutely loved noodles made in any Asian style, but I never really found spaghetti of any kind remotely as tasty. I mean I like a good spaghetti or pasta generally...
...but they never hit the spot the way noodles from indian or Chinese or Korean or thai or... Pretty much any Asian cuisine. First I thought it was just the "bland" european flavors. But nope. I've had minimally seasoned noodles I've enjoyed more than complex flavored spaghetti.
Then I thought it was the texture. Asian noodles are drier, pasta saucier. But nope. I've since come to love saucy and even soupy Asian noodles. So why?

And then one day, I was craving noodles, but didn't have any at home. I used spaghetti to make a wok stir fry.
Read 5 tweets
Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
5 Feb
I would love to see a detailed psychoanalysis of people who feel compelled to talk down to or lecture Greta Thurnberg despite not being right wingers. I have seen many of you at age 18 and also 28 so it's even more baffling. What compels you to choose her as your target?
I'm not saying she isn't fair game. She has chosen to be a public activist. She's taken blows from bigger bullies and will continue to.

I just don't get the mindset that decides to fixate on Greta.
Fixate on her from an opposing perspective that is. Those who fixate on her as supporters, I can understand.
Read 6 tweets
Gaurav Sabnis 🇮🇳🇺🇸 Profile picture
5 Feb
One of my more popular discussion questions in class when discussing country origin effects on branding is, would you buy "Pakistani Salt" as a non-iodised coarse natural salt for your steaks and BBQs and other such applications of non iodised salt? Or "Himalayan Salt"?
People are very happy to choose Himalayan salt. And many have already seen or used that cute pink salt. I always have a bag in my kitchen. So I show them the bag. Product of Pakistan. It's Pakistani salt. It's always been.

And then suddenly, their mind is blown. The pristine pure image attached to the Himalayas is a more powerful and compelling association than Pakistan. Hence "Himalayan Salt". Never mind that Mt. Everest is one of the dirtiest places in the world now.
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