Up to now, I've been in the "Apple *wants* to do the right thing" camp. My viewpoint is starting to change.
How to spot a $5M/year scam on the @AppStore, in 5 minutes flat:👇
4.6 stars, with over 80,000 ratings, and a glowing 5-star "featured" review:
Let's slide over to the next review in the carousel:
Hmm... maybe that was an outlier, let's check the next one:
Ok, this definitely warrants to keep scrolling:
Now I'm starting to see a patter here.
Last one:
Let's dig in with @appfigures and look at the breakdown of just the reviews. Only 835 of them. Their average stars?
1.6 stars
ONE. POINT. SIX.
In reviews, which I don't even have to filter, people are *desperately* trying to warn others not to make the same mistake they did:
⭐️DO NOT PURCHASE
"This app charges a ridiculous amount of money to use it ten dollars a week ******
Definitely not worth that much money it really should be illegal!!!!!!!!!!!!!************"
⭐️PREDATORY COMPANY
"PREDATORY COMPANY - DO NOT DOWNLOAD - THEY WILL ROB YOU"
⭐️Thieves Stay Away
"I downloaded this app and canceled my subscription within 5 minutes and guess what they charged me 9.99
Surprised Apple is providing platform to this thieves."
⭐️Hard to believe these reviews are genuine
"I don’t write reviews, but this one warrant one. This one has all the signs of a scam. I hope I’m wrong, but I doubt I am.
[...]
Apple should be worried since this app has over 70k of 5 star"
⭐️BAIT AND SWITCH
"This app requires a subscription to use at all. There’s no trial/test/preview, just enter your credit card details.
Just charge for the app, not this bait and switch.
Is apple reading this!? Terrible experience. Ffs"
Let's look at their ratings over time. Blue line is new positive ratings per day. This is a completely unnatural pattern here, when overlaid with their download numbers.
The featured 5-star review is there because the scammers made sure to also mark it as "Helpful", alongside submitting all their fake ratings.
This scam has been operating from Indonesia for years, although "operating" is giving it too much credit. The app was last updated in 2019, so they are literally sitting and collecting the stolen money.
So once again, Apple took down another app I exposed but is cool with the developer running their other, even *more* profitable scam. I'm speechless.
Below you see "Live Wallpaper Z", allowed to keep stealing $40k/month from unsuspecting people.
How do I know?👇
The scheme is pretty simple. Launch the app, quickly get *hundreds* of fake ratings per day, and establish a good-and-hard-to-move overall rating.
Then no fake ratings for a while, until they're needed again.
In their download and grossing ranks, you see that the volume of ratings is totally unrelated to downloads, and their revenue keeps rising along nicely, due to the nature of the auto-renewing $8/week ($416/year) subscriptions.
While the “KeyWatch” $300k/month scam was removed, Apple did *not* take down their developer account.
Not only that, but their other scam, “GPS Speedometer”, remains on the App Store stealing $200k/month from unsuspecting people, with $416/year subscriptions.😱
UNREAL!
⭐️⭐️⭐️⭐️⭐️
“Accurate. Clean. Customizable. Simple. NO ADS!! If your work truck has a bad speedometer, this app will work.” wrote Camilla Baumbach, the exact same phrasing Jim Hoberek used a year earlier about “DigiHUD Speedometer”, an Android app on Google Play.
You: an honest developer, working hard to improve your IAP conversions.
Your competitor: a $2M/year scam running rampant.
1/🧵
Over the years, I've worked incredibly hard to create what I think is the best Apple Watch keyboard app in the world. When I started, I had two goals:
1. Make it possible to type on a watch at a reasonable speed 2. Stay ahead of any competition that might pop up
While I believe I achieved my first goal and even became a top paid app of 2020, I ultimately failed to stay ahead of the competition - but not for reasons I anticipated.
For the longest time, I've been afraid to speak up about my story with App Review, fearing I'd put my popular app at risk. I've now decided that being transparent and sharing my experience to help others is worth it, so here it goes:👇
App update rejections can be annoying and frustrating at times, but I appreciate and respect the review process - I believe that it mostly benefits end users. Even getting rejected for things that had previously been ok is something that I've grown to expect.
But this was different. In January 2019, I had not submitted an update for "FlickType" in over two months. Blind and visually impaired users were happily using my iOS and watch keyboard every day. Then, out of the blue, I got the message that made my heart drop: