The Weeknd spent $7M of his own money and wasn't paid by the NFL for last night's halftime show at the Super Bowl.
The craziest part?
It was an investment.
Time for a thread πππ
1) First, some history.
From Jennifer Lopez and Katy Perry to Justin Timberlake and Lady Gaga, the most famous halftime performers in history haven't been paid to perform at the Super Bowl.
Instead, they are rewarded with exposure.
2) With 100M+ people watching the Super Bowl worldwide, the NFL recruits performers by promising media exposure.
Here's an example:
After the 2020 Super Bowl, Jennifer Lopez & Shakira gained 3M followers on social media & saw their song downloads increase 900%.
The best basketball player of all-time grew tired of slow play on the golf course.
The result?
He built his own.
Time for a thread πππ
1) Let's start in 1984...
Michael Jordan is a Junior at the University of North Carolina.
After losing in the NCAA tournament, MJ's roommate Buzz Peterson was heading out to play golf with Davis Love III βΒ a UNC student-athlete at the time.
MJ asked, "Y'all mind if I come?"
2) Fast forward almost 40 years, and the rest is history.
Michael Jordan grew a love for the game, slowly getting better and eventually developing a reputation for aggressively gambling on the course.
After retiring for good in 2003, MJ continued to pursue his passion for golf.
Sylvester Stallone was homeless in 1975 and had $106 to his name.
Today, he's worth over $400M.
This is the wild story of how one negotiation changed his life forever and why betting on yourself is always the right move.
Time for a thread πππ
1) Let's start in 1969...
After 3 years at the University of Miami, Sylvester Stallone dropped out of college, deciding to move to NYC to chase his acting dreams.
The interesting part?
Born with a partially paralyzed face & slurred speech, everyone thought he would fail.
2) From 1969-1975, Sylvester Stallone did just that β he failed.
When he wasn't sleeping in the Port Authority Bus Terminal after being evicted, Stallone worked as a movie theater usher & cleaned lion cages at the zoo.
No catchy headline or attention-grabbing joke, I wrote this thread with one single intention:
To provide context around why Hank Aaron is not only one of the most important athletes of all time but a generational figure in American history.
Time for a thread πππ
1) To truly understand the multi-generational impact of Hank Aaron, we must first understand his past.
Growing up in the '30s & '40s in Mobile, Alabama β a town in the heart of the segregated South β Hank Aaron experienced racism his entire adolescent life.
2) With African Americans unable to participate in organized baseball leagues, Hank Aaron, who idolized Jackie Robinson throughout childhood, was left without the necessary fields or equipment to chase his baseball dreams.