Just finished listening to a 🔥🔥 chat between @garrytan and The DTC Guy @mrsharma
There was a lot to unpack for anyone interested in starting and growing their company.
These are my top 10 takeaways:
There was a lot to unpack for anyone interested in starting and growing their company.
These are my top 10 takeaways:
1/ Product is everything. Relentless focus on this is key. Consumers will remember a good product. These products solve the customer's problem better/faster/cheaper or some combination of these.
2/ Your brand needs to solve for the why. It's incredibly important to communicate the why behind a brand to get people to resonate and believe in your brand.
3/ Someone telling you that your baby is ugly might actually help you rethink your approach to market. Take criticism positively.
4/ Validating an idea using a landing page + ads is easy and a great start, but you need to remember that without organic reach the brand won't sustain. So remember you must connect with the audience.
5/ Paid media can help quickly test concepts before you really pour the gasoline on the fire. Do it effectively and it can pay big rewards in informing you what your customers really engage with. Then go ahead blow that up.
6/ You can grow organic reach without connections or a massive existing following. Start putting your product out everywhere. Seed it to influencers, ask editors to try it, search twitter for the problem it solves and DM people to try it. Hustle works.
7/ SEO is still extremely under rated and something which can provide incredible results when done consistently well.
8/ Lean on your strengths and choose your marketing channels accordingly. Not every brand has to be good at every content type. Focus on the ones that you can be good at.
9/ Branding compounds over time. Being consistent is key. Once it pays off it will pay off big.
10/ These days it's getting more important to focus on margin and profitability. Payback period doesn't always pan out so always strive to make money from the very first purchase.
The whole chat is over at and I highly recommend you give it a listen.
If you liked this thread let me know. It's part of my experiment in 2021 to #learninpublic
• • •
Missing some Tweet in this thread? You can try to
force a refresh
