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"best products map to how customers think about their workflow. They match the abstraction level of their customers: not too high that itβs unusable, but not too low that itβs hard to use easily or extend..."
"best products map to how customers think about their workflow. They match the abstraction level of their customers: not too high that itβs unusable, but not too low that itβs hard to use easily or extend..."
"These are the core concepts around which the entire product is built.Β They not only align with how customers think of their workflow, but often crystallizes for customers how they ought to.Β "
Finding the right atomic concepts look a lot like changing the zooming scale on a certain ecosystem of interactions until you do not resonate with the right "jobs to be done" choosing the the right ones makes also you resonate with user search (and thus help with SEO) 
choosing right jobs to be done/atomic concepts also resonates with the potential of users to extend the workflow by adding templates, plug-ins thus creating the possibility to generate an extension platform pattern and thus what Kwok calls "Ecosystem feedback loops/Platform nfx"
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