We think of the 1950s as a time of relative political unity. But that’s not quite right. The 50s were a time of what I think of as “scattered tribalism.” There were Us vs Them battles taking place on multiple “tiers” simultaneously.
/1
.@JonHaidt often quotes the proverb “Me against my brothers; my brothers and me against my cousins; my cousins, my brothers, and me against strangers.”
In the 50s all 3 tribalism tiers were hot:
Intra-party warfare (brothers)
Reps v Dems (cousins)
US v Sov Union (strangers)
/2
Over the decades since, the threat of an external enemy has waned, and ideological purification of the parties has diminished infra-party warfare. American tribal instincts are no longer scattered—they’re heavily concentrated on the “cousins” battle: US right vs US left.
/3
This concentration of tribalism onto a single binary conflict is bad news. Concentrated tribalism can go to scary places that scattered tribalism can’t. And once tribalism is concentrated, that concentration can become self-perpetuating.
/4
Concentrated tribalism enables cult-level echo chambers, which in turn enable the most extreme factions to have outsize power.
Narrowcast media emerged just as this change was happening and discovered the optimal business model: stoking that singular tribal divide.
/5
These kinds of vicious cycles keep tribalism concentrated even though it’s horribly unproductive and most people don’t like it.
The way to help:
1) See the concentrated tribal divide for the group madness that it is
2) Have the courage to stop participating in it
/end
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My dog has these little crumbly treats I put into her food and she thinks they're just okay. Sometimes she doesn't even finish them all. But when I present one as a special treat she has to do a trick for, she devours it.
It seems silly—but I think people are the same way:
/1
Things you take for granted taste like blah. Adding gratitude makes them delicious.
If you're eating handfuls of nuts out of a bag & it kind of sucks, imagine finding one in the forest & spending 10 min cracking it open. Then eat them one by one and savor the nourishment.
/2
When about to have a mediocre sandwich, imagine it's a long time ago and you just traveled around all day painstakingly collecting and preparing every ingredient.
When you drink a glass of water, imagine you're stranded in the desert and just found an oasis.
/3
If you create art/content—songs, YouTube videos, articles, podcasts—think about people who come across your work as 4 categories of reactions:
1) Didn't like it 2) Thought it was solid / fine 3) Really liked it 4) Absolutely loved it
(1/3)
1s and 2s are gone forever. 3s might come back. 4s will subscribe and evangelize your work to everyone they know.
4s are what make your work take off, not 3s. A piece of work that yields 4s at a 20% vs 5% rate probably ends up with probably 10X (or 1,000X) the spread.
(2/3)
The thing is, content that yields a lot of 4s also usually yields a lot of 1s—more 1s is the cost of going for more 4s. Likewise, creators trying to minimize 1s also usually minimize 4s. So it's really two choices: the 1-4 strategy or the 2-3 strategy. 1-4 beats 2-3!
My hot sauce hall of fame (thread). In no particular order.
Tabasco. The og. Old faithful. My stuffed animal. If I was only allowed to have one hot sauce for the rest of my life, this is the easy choice. Family Reserve is a fancier and slightly hotter version I highly recommend. Also shoutout to green Tabasco.
Frank's, duh. So not hot it's almost not hot sauce. Just succulent sauce that I might drink a shot of if I'm hungry enough. While Tabasco is polite and just runs with the vibe of the meal, Frank's is a loud fuck who takes over the room.
I've gotten a ton of useful reader feedback while posting the Story of Us. But the most common feedback has probably been, "I really wish this were a book."
So we decided to make it a book. 1/
We're going for maximum impact with this thing, and making it both a blog series and a book (inc. audiobook) seems like the best way to do that. But turns out it's not as simple as just putting the existing series into a book. A book is a different animal than a blog series. 2/
So I've spent the past few months rewriting the whole series (with the benefit of lots of reader feedback) into a tighter, crisper, more book-like thing. Book publishing is a long process so in the interest of getting the book out as soon as possible, this became top priority. 3/