Last year, Wilson Truong posted this message to Nextdoor warning about a local policy change in CA that would limit natural gas in new buildings. It ignited a debate among neighbors.
But what the residents didn’t know was that Truong wasn’t their neighbor at all. (Thread.)
Truong was writing in his role as an account manager for the public relations firm Imprenta Communications Group. Imprenta’s client was Californians for Balanced Energy Solutions, a front group for SoCalGas, the nation’s largest gas utility.
The Nextdoor incident is just one of many examples of the newest front in the industry’s war to garner public support for gas. As more cities move toward electrification, gas companies have launched a stealth campaign of direct-to-consumer marketing. bit.ly/3a9Q1nc
Take a look at these Instagram posts. Each of these influencers was paid by fossil fuel companies to endorse gas stoves.
Since at least 2018, social media and wellness personalities have been hired to post more than 100 posts extolling the virtues of their stoves in sponsored posts, @rebleber reported in June: bit.ly/3d2JpsK
What these influencers don’t mention is that gas stoves release pollutants like particulate matter, formaldehyde, carbon monoxide, and nitrogen dioxide into our homes, sometimes at levels that would be considered illegal outdoors.
Pollution from gas stoves can cause respiratory and cardiovascular health problems, and can exacerbate flu and asthma and chronic obstructive pulmonary disease in children. Without ventilation, one expert told @rebleber, “you’re basically living in this toxic soup.”
.@rebleber also reported in December that the pro-industry website Women for Natural Gas was using stock photos alongside their “testimonials” and had been cycling through various combinations of testimonials with fake headshots for months. bit.ly/3rF86iQ
The group behind the website, Texans for Natural Gas, also has a jokey, cringey meme feed with its own website and an Instagram account:
This sort of stealth marketing is new—but the industry’s campaign to convince Americans to love gas is decades in the making. Over the last century, the gas industry has worked wonders to build up the myth that gas stoves are better for cooking.
Have you ever heard the phrase “cooking with gas”? It turns out, the industry made the slogan up in the 1930s.
By the 1950s, it was targeting housewives with star-studded commercials of matinee idols scheming how to get their husbands to renovate their kitchens.
In 1988 the gas industry produced a rap called “Cookin' With Gas” about gas stoves being low cost and “clean.” It is really, really terrible.
So far, the gas industry’s decades-long campaign has worked: More Americans than ever live in a home with a gas stove. But the popularity of gas may soon begin to wane.
Americans are waking up to the fact that natural gas is a powerful contributor to climate change and source of air pollution—and that’s not even counting gas pipelines’ tendency to leak and explode.
Already at least 42 municipalities across the United States have strengthened building codes to discourage expanding gas hookups in new construction, and the pace is picking up. As a result, the industry’s tactics have only gotten more aggressive.
The gas industry is fighting back against science. In one internal email, a gas exec wrote: “If we wait to promote natural gas stoves until we have scientific data that they are not causing any air quality issues we’ll be done.”
As for the Nextdoor post, Truong’s firm assured us that it was an isolated incident. He made the post “without direction or approval,” Imprenta’s vice president said.
Yet, the comment is still featured on their client’s website.
In summary, we’ve all been gaslit. Read more in @rebleber’s feature story on how the fossil fuel industry convinced Americans to love gas stoves: bit.ly/3d403YE
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A thread on Officer Eugene Goodman’s heroic actions on January 6th. 🧵
Includes never-before-seen video from inside the Capitol building.
To start: here’s the moment Officer Goodman saves Sen. Mitt Romney from the Capitol mob by redirecting him to safety.
Next: we see rioters “surge” toward Officer Goodman as they breach the doors of the Capitol building.
Chants of “USA! USA! USA!” ring through the halls ahead of a tense confrontation between Officer Goodman and the rioters.
Del. @StaceyPlaskett breaks down the previous clip plainly: “They were coming at the urging of Donald Trump to keep Congress—a separate branch of government—from certifying the results of a presidential election.”
“The president asked people to come…it’s the least that we can do.”
"My president called me to DC."
It's not just Democrats saying that Trump incited the Capitol insurrection. It's many of the accused Capitol rioters themselves.
According to our investigation, of the 194 federal criminal cases brought against insurrectionists so far, at least 13 people charged cited Trump explicitly as the reason they marched on the Capitol. Here’s a list. bit.ly/3p5rJ1I
Robert Bauer of Kentucky, who entered the Capitol wearing a Trump 2020 hat, told investigators that he marched there at the behest of President Trump: “because President Trump said to do so.”
1/ Trump may be gone, but he left plenty of lackeys behind. Here are some of the worst. bit.ly/2YAlLuZ
2/ Most of Trump’s federal appointments rewarded loyalists with cushy positions on boards or commissions. But many were “burrowed in"—a process wherein a lame-duck president converts appointees into civil servants who the next president will have a hard time getting rid of.
3/ In the listings below, 🐿 = Burrower; 🏆 = Cushy appointment.
First up, Kellyanne Conway.
In December, Conway was granted a slot advising the academy that trains cadets for the Air Force—and the Space Force.
2/ The “11 ways” memo is part of a huge trove of documents—350,000 to be exact—leaked from inside a trust company called La Hougue, based on an island off the coast of France.
Amid the data, this memo stood out for its candor.
3/ After one tax expert reviewed it, he told @SamEifling and @CalynShaw, “I have to say I’m not sure what else I can add other than ‘WTF’? (you can quote me on that). How stupid (or confident nothing will ever happen to you) do you have to be to put this in writing?”
1/ This was a difficult, inspiring, hell of a year. We’re looking back on some of 2020’s heroes and monsters. Here’s a thread of our picks. bit.ly/38J4STq
2/ Hero: Nathan Apodaca, aka @doggface208, aka the cranberry juice guy.