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Dickie Bush 🚢

@dickiebush

Feb 12, 2021 • 10 tweets • 3 min read • Read on X

Content strategy, 101

1. Find a topic you’ve learned a lot about in the last two years.

2. Create content for your two-years-ago self.

• Best resources
• 80/20 one-pager
• Common misconceptions
• How you’ve changed since learning

Boom - you’ve built an audience.

And this is the best type of audience to build - group of like-minded people on similar journeys as you, just a few steps behind.

You’ve already solved all of their problems!

Now you share your solutions with them.

And people prefer to learn this way.

It’s way easier to learn from someone barely ahead of you than someone at the top of their field.

And the best time to teach is as you’re learning, no when you’ve got it all figured out.

@jackbutcher

In Build Once, Sell Twice, @jackbutcher calls this “Being the Bridge”

At any time, there are two groups of people in the world:
• Those you can learn from
• Those you can teach

Your new content strategy:

Seek to be the bridge between these two groups of people.

https://twitter.com/jackbutcher/status/1337091597268381697

@AliAbdaal

Some people are worried about turning into a “guru” by sharing their learnings and experience.

But @AliAbdaal put it perfectly in his recent chat with @david_perell:

Be a guide, not a guru.

Gurus are pretenders.

Guides are just a few steps ahead with boots on the ground.

@dickiebush

If you enjoyed this thread:

Follow me @dickiebush for threads 2x per week just like this one.

I'll chalk this one up in the "I have no clue what will be successful on Twitter" camp.

Almost didn't tweet it because I thought I'd said it a few times before.

Good reminder that what's obvious to you can be amazing to others.

https://twitter.com/dickiebush/status/1366931132701409289?s=20

Some more content strategy:

https://twitter.com/dickiebush/status/1366931132701409289?s=20

If you're an intellectually curious person who loves learning, you can pretty much turn yourself into a business with this strategy.

Learn things.

Package your learnings in a way that is more convenient for others to learn.

Repeat.

@JamesClear

Relevant idea to this initial tweet:

"It's almost always better to learn from peers who are 2 years ahead of you than mentors who are 20 years ahead of you.

Life evolves and most insights get outdated."

from @JamesClear's 3-2-1 newsletter (a must-read)

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More from @dickiebush

Dickie Bush 🚢

@dickiebush

Jul 17

Jeff Bezos built Amazon into a $200B+ empire.

And his most famous decision-making model was inspired by a book he has reread every year for 25+ years.

7 lessons from "The Remains of the Day":🧵

The book follows Stevens, an English butler who sacrificed everything for "professional dignity."

But in his final years, he realizes a devastating truth:

• His dignity was a prison
• He never lived for himself
• His whole life was spent in fear

This revelation shook Bezos to his core.

At 30, he was the youngest Senior VP at D.E. Shaw:

• Making $1M/year
• On track to be partner
• Living the Wall Street dream

But something felt off:

Read 15 tweets

Dickie Bush 🚢

@dickiebush

Jul 8

Everyone should have a digital business that makes $10k/month.

But most overthink, never start, and waste years.

This is the simple playbook that took me from $0 to $40k/month while working full-time at BlackRock:🧵

1. Start a Side Hustle While Working Full-Time

Don't quit your job right away. Instead, trade time for money until you can trade what you've learned for money.

Here's how to choose a high-leverage job (so you don’t waste time in your 9 to 5):

In January 2020, I started to write online.

For 9 months, I worked on my newsletter which hardly anyone read.

So, I picked one platform (𝕏) and went all-in.

I wrote a thread every day for 30 days. On day 28, one of them went viral.

Here's the story:

Read 11 tweets

Dickie Bush 🚢

@dickiebush

Jul 1

For years, I struggled to build a daily writing habit.

But now I write for 90 minutes every single day.

I used these 5 dead-simple steps to create a habit I could actually stick to:🧵

By the end of this thread you will have:

1. Found time to write
2. Generated 12 months of ideas
2. Set a daily publishing cadence
4. Overcome your procrastination
5. Built a bulletproof accountability system

So you can start writing today.

Let's go:

Step 1. Design your writing routine in a single sentence.

This is immediately where most people go wrong.

They set a vague goal to "start writing."

Instead, you want to define:

• When you're writing
• Where you're writing
• For how long you're writing

Here's an example:

Read 19 tweets

Dickie Bush 🚢

@dickiebush

Jun 23

The single most powerful habit for personal growth:

Journaling.

Over the past 5 years, I have tested 1,000+ prompts and journaled every single day.

And I always return to these 5 simple prompts:🧵

For my prompts, I use:

• The 80/20 Audit
• The Morning Kickstart
• The Evening Shutdown
• The Bottleneck Analysis
• The Compounding Projection

For notebook & pen, I use:

• Muji 0.5 pens
• Leuchtturm1917 soft-covers

Here's why I picked these tools:

Prompt 1: The Morning Kickstart

My current morning routine:

• Make a fresh double espresso
• Crack open my notebook
• Brain dump answers to 5 questions

But here's the catch: I set strict limits.

No one has time to write a novel every morning—so here's what I do instead:

Read 18 tweets

Dickie Bush 🚢

@dickiebush

Jun 19

I used to hate AI.

I thought it was all hype.

But now I write with it every single day.

Here's how (with prompts):🧵

Everyone says AI is amazing.

But if it feels useless when you use it, don't worry:

You’ve never been shown how to actually write with it.

Here are 7 ways I use it to write better, faster, and with less effort:

1. Make AI your writing upgrader

When I first started using AI, I thought it was overhyped.

Turns out, I was just a terrible prompt writer.

Now I use these 7 simple prompts to upgrade my writing in seconds:

Read 12 tweets

Dickie Bush 🚢

@dickiebush

Jun 17

In the last 5 years, my little business has generated $15,000,000.

The secret?

Copywriting.

But when I first started to master it, I was completely overwhelmed.

So here's the 3-step learning process I wish I had back then (start using this today):🧵

Looking back, 99% of the things I did were a complete waste of time.

But 3 of them were life-changing.

1. Immersion into 1 copywriter's worldview

2. Reading 3 foundational copywriting books

3. Practicing copywork (to see what writing great copy feels like)

Let's dive in:

In the beginning, I had no clue where to start.

So I tried to:

• Read every book
• Take every course
• Study every sales letter
• Research every technique

This was overwhelming and a huge mistake.

Instead, you should pick 1 copywriter and immerse yourself: