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Rui Ma 马睿

@ruima

15 Feb

@petergyang

Thanks to @petergyang for alerting me to NFTs. It kind of reminds me of what Allen Zhang WeChat creator said a few wks ago on how he didn't believe that files would exist anymore in the future. The whole concept of files, making identical copies, = super outdated, in his opinion.

Instead of ownership tho, he thought of it from value to user. For the user, a lot of the value of an A/V file is now in 1) who's the creator, how can I easily discover other works? and 2) the interactions / community built around this content.

He didn't use blockchain to describe this, but it's a bit similar in principle. Content should just point to somewhere, and everything that happens around that content (the interactions) should become part of the content & accessible from everywhere, regardless of platform.

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Rui Ma 马睿

@ruima

2 Feb

How do Great Chinese PMs think? A🧵:

Besides Allen Zhang from WeChat, there are many other "super famous" PMs in China. One is YU Jun 1st Product VP at Baidu & then at Didi.

5 Aspects of Good Product Management:
1) Logic
2) Empathy
3) (Sector) Experience
4) Dissent
5) Data

The first 3 are more dependent on the PM & their life experience, what they did before. The last 2 is more on the company & how it organizes its systems.

1) On Logic:
You can be wrong on the conclusion, but you can't afford to be wrong on the logic (thought process).

2 diff types of logic:
Small Logic:
You are a food delivery co & it's raining. You prob need to add $ to your delivery cost.

Big Logic:
If you don't add $ even when it's raining, u lose some % but user might remember u & appreciate u, you'll get the next 5, 10 orders.

Read 11 tweets

Rui Ma 马睿

@ruima

24 Jan

@joinClubhouse

On the @joinClubhouse town hall and @pdavison just mentioned tipping as a potential way of interaction. I mean I’ve always thought of it as Audio Livestreaming. Which led friends I to ask, why’s it not in China? Well it kind of is. YY has had audio Livestreaming function

since 2011 (too early? So early it was pc / discord style primarily used for gaming, not for phone, altho you could just audio chat like on clubhouse, and some eventually used it for education.) 1 yr old WeChat Channels video function allows viewers to send req to livestreaming

host to connect audio or video (as of Q4). So it’s there, and Allen Zhang seems big fan of it. Ximalaya (the audio book / podcasting platform) also has this function but it’s limited to 10 guest speakers. The issue w anything live in China is that you’re gonna have to do

Read 5 tweets

Rui Ma 马睿

@ruima

23 Jan

@DanGrover

So @DanGrover & I going to record a recap on WeChat Channels, the 1 year old, 200mm DAU video / Livestreaming feature in app. It’s gonna be available on our @TechBuzzChina YouTube channel & you have a chance to post some Qs below that you think we should answer!

You can read things I've already written up (for our beta TBC Insider community) on WeChat Channels to get an idea of what we're going to cover minimally.

Here's a long recap:
insider.techbuzzchina.com/c/hot-topics/1…

And one of the most oft-asked questions right now, is WeChat Channels perhaps fundamentally different from Douyin / Kuaishou? Do they perhaps not even appeal to the same audience? Is it ... ahem ... for "old people"? Which BTW, is just 40+, so almost me!

insider.techbuzzchina.com/c/hot-topics/1…

Read 4 tweets

Rui Ma 马睿

@ruima

23 Jan

Feeling so sad reading abt the tragic death of Gen Z Bilibili game streamer “Ink Tea.” Looks like he died of extreme poverty & lack of healthcare. His page now over 1mm fans (was 200 at death). W out his virtual friends crowdfunding $, he might’ve died earlier. Ppl still kind.

Current reports state his mom left at young age (divorce). Dad unreliable / ran from debt. He’s from a notoriously poor place in China. Even if his specific case untrue, can vouch personally w 1st hand exp that single parents v common in rural China. Lots of abandonment, disease.

Ppl so moved by his story bc despite being in pain not able to feed himself / buy meds he didn’t sell his story for pity $. Even tried to take care of a kitty, buy milk for it. Might be irrational but really understandable. Was a kid w no one else nearby. Hope the kitty made it.

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Rui Ma 马睿

@ruima

23 Jan

Community Group Buying (CGB) War has new player: Logistics co SF Express. Like if UPS all of a sudden has its own grocery delivery.
Many differences stand out abt this still in beta product: and in fact, are so different I wouldn't call it CGB but just agri / grocery ecommerce.

1. No group leaders, just delivery staff.
2. It's not self pickup, but delivered to door.
3. Just hundred or so SKUs, vs the 000s or more on competing platforms.
4. Goods are sold in "bulk," ie family friendly quantities.
5. Going after 1st tier cities, instead of 3rd & below.

Advantages:
SF has many offline outposts already (like ur UPS Store).
Cold chain advantage.

So why do this? A reason might be there is such a price war in the pure-play logistics space that everyone wants to get deeper into commerce.

Read 4 tweets

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