A highly active sales market is fantastic for agents - healthy pipelines created, plenty of completion fees anticipated - BUT this needs to be continually fed by a reciprocal - or preferably higher - number of new instructions.
When the numbers coming on suddenly fall, well....
When the numbers coming on suddenly fall, well....
Combine this with an event that may suddenly reduce your pipeline - the end of the Stamp Duty holiday next month.
Throw in the final end point of the furlough schemes (let's see how many jobs actually remain thereafter) and you have the makings of a perfect storm.
Throw in the final end point of the furlough schemes (let's see how many jobs actually remain thereafter) and you have the makings of a perfect storm.
Are current portal costs sustainable when the storm hits?
Rather than headline rates, work out the following:
1. Your aggregate portal costs per available listing p.m.
2. Your average list to completion timescale
3. Your average fee
Work out what av. % of the fee is portals.
Rather than headline rates, work out the following:
1. Your aggregate portal costs per available listing p.m.
2. Your average list to completion timescale
3. Your average fee
Work out what av. % of the fee is portals.
We've identified a location that we're going to follow this year to see how that market reacts to changing circumstances. Below is the current data.
Which agent would you prefer to be?
Does FOMO explain why 75% of the agents have full 'bells & whistles' Rightmove packages?
Which agent would you prefer to be?
Does FOMO explain why 75% of the agents have full 'bells & whistles' Rightmove packages?
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