Thread by @monkchips

if clubhouse is going to do to podcasts what twitter et al did to blogs, then spotify, which is investing heavily in podcasting for future growth will probably need to respond. i'd be pretty happy to have conversations on spotify tbf

i have long argued that spotify is missing a trick in not building more social features into the app. listening to music with other people, and introducing them to new sounds, is one of the great pleasures of life.

which is one reason i find the beta of group listening or "shared streaming" on @spotify so fascinating. sharing music with friends just got a lot easier, and i am here for it newsroom.spotify.com/2020-07-28/you…

the @spotify beta of shared streaming is particularly notable because it doesn't rely on facebook to add friends, which was one of the major drawbacks of its previous iteration of social features.

now if we could add talk in groups, and share music if we felt like it, @spotify could really nail some of the new and emerging use cases in audio. it could potentially be a fantastic feature for artists too. would you join a group chat with your favorite singer? seems likely.

@spotify affinity groups, with audio chat, seems like a really obvious play, and would also potentially be excellent for the podcasters building audiences there.

so i am talking about two new potential plays for @spotify here.

1. topic-based audio chat
2. audio chat + music sharing, with managed licensing.

if it was me, i'd be working on both right now. it would also be sweet because spotify sells ads, but users could opt out like now

planning to do some group music streaming to see how the new feature goes. newsroom.spotify.com/2020-07-28/you…

introducing @Spotify for Groups - chat, stream, record, share, learn, discover, enjoy. Audio, but better.

Spotify would need to change the current tagline though. "Listening is everything" is only part of the story.