While I have fallen a bit behind with these folks, this widening split in the 'Zachosphere' has been interesting to watch. Brother Berg is perhaps the most important mover, though he wants to have his cake & eat it too.
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The school of English Gematria conspiracism prevalent today is based upon the teachings of Zachary Hubbard. He came out of the 911 conspiracy world. He teaches that a shadow cabal controls the events and progress of the world through complex numerical correspondences.
These conspiracy theories basically derive from the idea in the Protocols of the Elders of Zion that the Masons and other groups control the world for the Jews.

Gematria is part of the Literal Qabalah, meaning it is part of the Jewish occult system.
Evangelical conspiracists read through masonic works and noted that they openly discussed the Qabalah and Gematria and decided that this was, of course, the magic used to control the populace. That would have all been in Hebrew, of course.
In the meantime, mostly followers of Aleister Crowley (arguably a Mason), worked out systems of gematria for the English language.

Zach either worked out or simply popularized a 911/ZOG based conspiracy theory using correspondences derived from these English alphabet ciphers.
Now, some are breaking away from Zachary's purely conspiratorial view to an idea more aligned with Gematria as the Jews saw it: correspondences arranged by G-d.
Brother Berg, a major figure in the school, essentially asserts that the correspondences are too complex to be manmade. Berg generally comes up with the most impressive materials.
Brother Berg still asserts, however, that people intentionally work magic with these numbers though as they all are, he is quite hazy on how that works.

This is heresy but a tolerable heresy. It sparked debates and may have gotten testy but respect was apparently maintained.
Now, however, we have people wandering about who aren't buying the manipulation. While such people have been around, they have generally been outsiders like the gematria messiahs.
But watch how venomously the heavy hitters of the scene smack someone down when they suggest you can't blame the Jews.

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