This is major level contradictory consciousness: the Guardian, a huge supporter of the media code, analysing the malicious potential of Sky news, which is the exact kind of content that will be elevated by the code. theguardian.com/australia-news…
FB will do a deal with Sky which will allow Sky to optimise the performance of their channel on SM. The idea that disinformation is a SM problem is ridiculous. It's a MSM problem. Now those gatekeepers are getting a slice of the lucrative potential of surveillance capitalism.
Sky news is going to be a big part of any digital news product on social media. A prime opportunity to peddle right wing extremism and climate denialism, because they know what they are doing. The code will not incentivise public interest journalism.
Putting aside Sky, FB will now have the capacity to pick and choose favourites to deals with and use that to justify avoiding forced arbitration. Can't wait to see which media orgs get a spot at the table! Hint: it is no going to be regional/rural, or specialist beats.
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