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GREG ISENBERG Profile picture
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24 Feb, 7 tweets, 3 min read
Big Announcement ✨

I'm launching a live course on how to build a community-led company

I'll teach classes live and share the secrets to building, growing and mastering community

Apply to join ↓ communityled.typeform.com/to/kLQDDVWT
In this cohort you will:

- Become a master of "unbundling" (Reddit, Facebook etc)
- Learn why community is valuable
- Experiment with rapid community growth with no code tools
- Find out how to leverage memes to build audience
- ...and discover the ROI behind an active community
Who is this cohort-based course for?

- Founders
- PMs
- Community Power Users
- Marketers
- VCs
- ...and anyone else that owned a gathering of 3+ people online
Community-led businesses are the future

Don't take it from me though, check out the feedback from my below thread on the importance of building community:

This course hits close to home because I'm using @wes_kao and @gaganbiyani's cohort based platform for the course

@latecheckoutplz was the product design agency partner

Read more about them here ↓ notion.so/Wes-Shreyans-a…

Our collaboration with them ↓
Tag your friends

Spots are very limited, so tag your friends who might be interested and apply

↓↓
communityled.typeform.com/to/kLQDDVWT
Wow, incredible people applying from so many companies I respect

Can't wait for this cohort

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More from @gregisenberg

GREG ISENBERG Profile picture
20 Feb
I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:
Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine
Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero
Read 18 tweets
GREG ISENBERG Profile picture
6 Feb
My guide to startups:

I've lost millions, hired hundreds, raised millions and sold companies before the age of 30

Read this to become better:
Venture capital & PR are like drugs

Drugs can kill you or save your life

Use accordingly.
If you’re lucky: your startup will be copied. Don’t be mad

The best startup revenge is overwhelming product/market fit
Read 24 tweets
GREG ISENBERG Profile picture
30 Jan
Life is crazy. Today is a good day to stop and reflect

10 simple questions that CHANGED my life

(startup life, personal life)

Here they are:
Q: Can you really control that?

Smart people know what they can and cannot control

If you're living in the past, you're nostalgic
If you're living in the future, you're anxious
If you're living in the present, you're at peace
Q: Did you start today with a victory?

Starting every day with a victory sets you up to win

I don't care what it is:

- Make your bed
- Make a wonderful coffee
- Hug your wife or children

No such thing as a small win. It's a win!

You'll win more, if you start winning early
Read 21 tweets
GREG ISENBERG Profile picture
23 Jan
I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:
A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches
You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends
Read 16 tweets
GREG ISENBERG Profile picture
12 Jan
THREAD: Most advice is garbage

Here's some advice you shouldn’t listen to on startups, careers and life:
“90% of startups fail”

If you’re building a startup for the money, please quit

You’re probably better off working for FB or AMZN and rising the ranks

A successful startup isn't just about the valuation. It's about impact on your team, the world and yourself

The journey is 🔥
“You'll sleep when you’re dead”

If you don't sleep, you'll BE dead

Sleep is crucial to a happy mind and body

Without sleep, you become "foggy drunk", unable to take control of your life, startup or career

Beware of hustle culture and sleepless nights
Read 10 tweets
GREG ISENBERG Profile picture
9 Jan
🚨 THREAD

M&A 101:

M&A is such a crucial part of startups, yet it is so taboo to talk bout the ins and outs of this process

Sharing some lessons I’ve learned here selling multiple companies

Let’s talk M&A!
1/ It’s never too early to start building relationships with people who might buy your company

The rule of 21:

Have a spreadsheet of the 7 companies that might buy your company and the 3 people who could make that decision

7 x 3 = get to know those 21 people
2/ Founders, we have the responsibility to our investors and employees to at least take the meeting if there is inbound interest in an acquisition

You never know what kind of offer you’ll get 🙃
Read 12 tweets

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