Sometimes, our car manufacturers are a true mirror of how gullible we really are

For example, Hyundai has plonked the same diesel Engine, in a 10 Lakh i20, a 13 Lakh Venue, a 19 Lakh Creta & a 23 Lakh Elantra

Add to this the 14 lakh Sonet & 20 Lakh Seltos

The same effin engine
And they are selling by the Ship Loads.

Basically we Indians have told hyundai, boss you don't even have to try anymore.

Just keep adding a 25 inch Touchscreen, an Air purifier and a Wireless charger, and we will buy your cars anyway.
So remember, next time when you are driving a Creta or a Seltos diesel, you are essentially driving a Hatchback, on stilts.
So for everyone who says, it's a common practice across all motor companies here are some statistics.

The i20, Venue & Sonet put out 99 BHP with 240 Nm of Torque

Whereas Creta, Seltos & Elantra, have 113 BHP with 250 NM.

That is two state of tunes, across 4 price segments.
Does any manufacturer use the same engine, on the same brand, from what is one step above the entry level to the premium segments?

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More from @thekaipullai

1 Feb
How to sound intellectual on a budget day?

First, start off with a sentence containing phrases like, proactive tax Rationalization, infrastructure financing, economic intervention

"This budget should focus on proactive economic intervention with infrastructure rationalization"
As soon as the budget is over, immediately say,

"Between our aspirations of becoming an economic superpower and actual ground relalitiez, This budget plays safe and caters to both aspects"
Throw in words like currency management, Manufacturing subsidy, Agricultural enhancement and Fiscal Deficit.

Manufacturing is very important. Say things like, "Though I am happy with what the govt did, I expected more for manufacturing this budget"
Read 5 tweets
31 Jan
Watched "They shall not grow old" a Peter Jackson Documentary on WW1.

I still can't believe how Serbian killing an Austrian started a series of events, which led to an entire Generation of New Foundlanders dying in France, fighting the Germans
There are tonnes of books, movies, videos, documentaries, TV shows about WW2.

But there is actually very little about WW1. A war which had similar human causalities as WW2.

This documentary goes a long way in addressing that.

It's truly an epic watch.
Particularly amazing is the part concerning the Battle of Somme. What I consider the worst battle in modern era.

A battle in which Soldiers were ordered to carry a 70 kg bag and walk towards the enemy, while they fired on you with Machine Guns and Artillery.
Read 6 tweets
13 Jan
How the Future of India and USA, was determined by the inability of the Austrian Kings Joseph I and Charles VI, to produce male heirs..

When Joseph 1, died of smallpox in 1711, he had two daughters but no son. As a result, his brother Charles VI, succeeded him on the throne
Given that it was 1700s and the presence of a Son was considered paramount for succession, and the Salic law, in effect at that time barred women from inheritance, Charles VI was the last male heir to the throne, unless Charles VI had a son.

Which he didn't.
But he had 2 daughters, Maria Theresa & Maria Anna. Realizing that his kingdom would be divided on his death, he decided to change the law, and allowed his daughters to inherit the kingdom

Which was pretty sad for thhe daughters of his elder brother, Joseph, who he disinherited
Read 12 tweets
2 Jan
It's good that Indian government wants to become self sufficient in production and manufacturing. But merely reiterating it at every juncture won't suffice. I sincerely hope that the govt takes some lessons from WW2, on manufacturing transformation.
When US went to war in 1941, the defence situation was ultra bad. The army didn't have enough guns & they were manufacturing only 3000 planes. On the other side was Nazi Germany who were already in the war for 2 years by then and were technology pioneers
However, in the next three years, US took such a leap, that they built more tanks, ships, aircraft in One year, than what their enemies built in six years.

In fact US built more shipping in the first half of 1944, than what Japan managed in seven years.

What was the secret?
Read 8 tweets
1 Jan
Was watching Ludo yesterday, when I heard the Song Oh Betaji, from the 1951 movie Albela

The lead star of that movie was Bhagwan Dada

He was the son of a textile worker from Amaravati, who came to Mumbai to become an actor

After working as a labourer, he got a chance in movies
He then started making Low Budget movies, which usually made their money back. This finally culminated in the movie Albela.

Albela was a blockbuster in its time, and was the third highest grossing movie. This catapulted him to be a major star.
At one point in time, he owned a huge water front Bungalow in Juhu and had one car for each day of the week.

Then he lost it all, and finally died in poverty in a Mumbai Chawl

The Lyrics of the song Oh Betaji goes,
'Kismat ki Hawa kabhi garam, kabhi Naram, Kabhi Naram Garam"
Read 4 tweets
31 Dec 20
Hyundai's Journey In India, from being a competitor to Maruti both in Price and Quality to becoming a manufacturer, who can get away with pricing a Hatchback at 15 Lakhs, should be a case study for all auto manufacturers.
And the most significant aspect of their journey is the way they have managed their perception. They are not classified as a cheap option, Like MSIL, nor an expensive one Like a Honda or a VW.

Even when a car like Verna, is priced as much as a Honda City or a VW Vento..
Toyota found a niche and stuck to it, but failed everywhere else

Hyundai, somehow managed to straddle across segments & Price brackets, and is successful

And every segment they entered, they have significantly managed to increase their prices, without suffering a drop in sales
Read 4 tweets

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