Epic thread incoming:

The NFT Playbook for Influencers

With the recent spotlight on NFTs and the inevitable digital content revolution that it brings, here is a guide for the many influencers who are looking to lead in this new decentralized era.

Let's Geddit:

What are NFTs?

NFTs are digital stuff that you truly own and manage. (@DeFi_Dad @AndrewSteinwold )

I can buy a skin on Fortnite but I don't truly own it as it is tied to the platform and I can't give it to my grandmother nor sell it at Walmart.

I can with NFTs.

How do NFTs work?

By creating a NFT, you are creating a token with immutable proof on the blockchain ledger that records the origin, time and scarcity of that token.

The token points to a file that could be a picture or a video, which is what your audiences see.

How can I create a NFT?

The process of creating a NFT is called "minting" and anyone can create a NFT on the widely available minting platforms today.

Some of those platforms are @opensea @infinitytokens @mintable_app @mintbase @BuildWithCargo @rariblecom etc.

What should my NFT look like?

Your first NFT could be a picture, a video, a digital wearable or even an autograph. Use the opportunity to collab with your favorite artist/ designer/ musician.

Check out @ParisHilton's very first NFT for charity:


How many NFTs should I mint?

A good balance between availability and scarcity encourages a healthy collector community.

Structure your long term NFT strategy to allow everyone to be included but only the most amazing collectibles and perks only for your biggest fans.

Use Case 1: Personal Milestones

I used NFTs to document the @whale_community's journey from a $150,000 project to the $230 million valuation where it stands today.

As the project continues to succeed, so does the value of those NFTs.

Do the same with your career.

Use Case 2: Collectibles

The base use case of any NFT is collectibility.

Your fans and community want to not only be a part of your journey, but also share in your successes.

Allow them to do so by minting and sharing epic milestones in your life and career.

Use Case 3: Lucky Draw

Engage your community further by not only creating a NFT that is collectible, but also one that allows them to participate in the amazing things that you are doing IRL.

Example? @LoganPaul with his first NFT drop:

Use Case 4: Authenticity Tokens

Are you also creating physical collectibles?

NFTs have you covered.

Mint NFTs to serve as a direct proof of authenticity that your collectors have an immutably authentic moment of your life and creative journey.


Use Case 5: Exclusive Content

NFTs can also serve as a "key" to unlock exclusive content whether that be more photos, videos, writings etc.

Empower your NFTs with protocols like @UnlockProtocol that allow your NFT holders to access the most exclusive of your content.

Use Case 6: Exclusive Access

NFTs can also serve as "tickets" to exclusive events and interactions that you have with your fan base.

Case in point? @3LAU held a private listening party to unreleased tracks in the metaverse for collectors of his NFTs on @makersplaceco.

Use Case 7: Reward Badges

Inspire lifelong loyalty and advocacy by rewarding your most die-hard fans.

You can create NFTs as a "badge of honor" for those special people that always had your back and journeyed with you through the ups and downs of your career.

Use Case 8: Collect 'em all

Enhance the community experience by using NFTs as a scavenger hunt or epic real world/ metaverse puzzle.

Collect 'em all and receive a grand prize.

NFT puzzle OGs such as @coin_artist and @josiebellini have shown how effecitve this can be.

Use Case 9: Long term Collector Experiences

Want to incentivize longer term holding of your NFTs?

Empower your NFTs with token embedding protocols such as @DefiNft (Charged Particles) to create a Russian Doll of NFT secrets that unlock over time.

Use Case 10: Hybrids

Stack the use cases that I have mentioned above to create the ultimate experience for you and your fan base.

The more fun and interactive that you make the experience, the stronger participation, engagement and advocacy you will see.

Conclusion 1: Social Tokens

NFTs are the first step in which we see blockchain technology revolutionizing the influencer space.

Stay ahead of the game and read up on social tokens as I firmly believe that is the next step.

Or, reach out to @tryrollhq and @terrycrews

Conclusion 2: Play the Long Game

Unlike other creators, influencers should view NFTs as a way to encourage long term fan engagement, loyalty and advocacy.

It's amazing to see the $ entering the space, but I would focus on recognizing, rewarding and incentiving your fans.

Conclusion #3: Empower Others

This is a wonderful opportunity to empower creatives around you and in the general digital arts space through collaboration opportunities.

Leverage your network for good and let's debunk the stereotype of the "starving artist".

Final Thoughts

NFTs have the power to not only change the digital asset ownership game, but also the world.

Together, we can establish equality, tear down walled gardens and empower each other.

Welcome to NFT-land my friends, we've been waiting for all of you ❤️

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More from @WhaleShark_Pro

Mar 24
1/ The Web3 Disruption of Revenue and P&L Models

First there was barter, then there was currency.

The methods in which humans have exchanged one good for another has always been direct and as of recent history, done through a traditional "buy -sell" model.

This could change.
2/ What is Barter(ing)?

In essence, bartering involves the provision of one good or service by one party in return for another good or service from another party - Investopedia

This is the means of transaction that our ancestors used till the advent of currency (2,000 BCE)
3/ The Status-Quo: Currency


We earn currency through the provision of goods and services and in turn, use that currency to purchase goods and services we desire.
Read 9 tweets
Mar 15
No excuses, dropped the ball on this one #nftphotography :

We will resume the @makersplaceco curatorial immediately.

We onboarded 5 #NFTphotographers to skip the initial curation stage in December 2021 which means we have 25 spaces now.

The process and "Post your work" below.
1, Follow the @whale_community and @DCryptolorian

2, Post your work in the monthly "call" for curation.

3, I will announce for confirmation.

4, @DCryptolorian and the @whale_community art team will be responsible for providing further information following your selection.
For those who had been previously selected, please remind me.

For those who had not, post your work to this thread to get curated ♥️
Read 7 tweets
Mar 14
1/ Rethinking the Comercial Value of PFPs:

This is not going to be a popular thread.

People have invested with the expectations of profit, and anything that threatens those expectations are oft seen as a personal insult.

Hear me out (or not) and save yourself some pain.
2/ Your Monkey isn't Hello Kitty

Evergreen IPs are far and few between.

The majority of character IPs, regardless of their initial popularity, have a limited lifecycle.

You can count the # of evergreen character IPs with the digits on your two hands.
3/ They all look the same

The lack of differentiation among PFPs within a single project makes commercialization of "characters" impossible.

There are only 39 characters in the Sanrio-verse and 898 in Pokemon...

And the differentiation of characters is not a different hat.
Read 7 tweets
Mar 13
Some of my favourite creatives are also my best friends in the space.

How many of you would like to learn and ask questions about their artistic, commercial and professional journey through NFTs?

Gauging interest.
Here we go.

One of the most intelligent and thoughtful creatives in the space.

If you want to learn, he is the first person that came to mind.

He is also eloquent AF.

Don’t miss it ❤️
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Feb 23

It saddens me when I see comments from mainstream such as:

"Not a NFT"
"Please not a NFT"

NFT technology was created to provide true ownership and management of digital assets as we moved further towards a digital world and lifestyle.

Like the internet, NFT tech is not inherently bad.

The internet was created to provide the seamless flow of information and ideas across the globe.

It was not created to provide access to child pornography or animal cruelty videos.

Cute cat videos were a bonus though.

There is so much noise in the NFT space.

A generational disruption in digital art, culture and gaming drowned out by insider trading, hype manufacturing and false idols.

And that noise continues to increase with the greed associated with it.
Read 6 tweets
Nov 17, 2021

When markets heat up and start to ascend the mainstream adoption curve, it's usually time to start looking around for "What's Next".

What is the next "Crypto"?
What is Web 4.0?

And how can you start to get alpha level exposure?

Web 1.0 was about content/ information - Search

Web 2.0 was about connectivity - Social Media

Web 3.0 is about decentralization of 1 + 2 - Blockchain

What is Web 4.0?

The jury is out, but a large number of responses to this question hinted at "Immersion".

From Web 2.0 to 3.0, investor based wealth was generated throgh the traditional means of buying and selling equity.

Web 3.0 democratizes the wealth generation process through tokenization of governance, access, assets and the ability to generate yield through DeFi.
Read 6 tweets

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