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Principles of Marketing Profile picture
@pmktg00
Mar 5, 2021 • 43 tweets • 11 min read • Read on X
Here are all my key threads on advice for online business.

Covers the following:

1) Paid ads, including FB and Google
2) Organic traffic
3) Copywriting
4) Funnel and upsell strategy
5) Other direct response tactics
6) Branding
7) And much more for e-commerce and info products
How to combine branding with direct response tactics:

The strategy to create a profitable business that is guaranteed to be successful:

My approach to Facebook ads for my own brand:

Content creation for e-commerce:

How to optimize your landing pages:

Products you can sell in Q4 that are always popular:

More advice on Facebook ads:

How to make your customer's unboxing experience memorable:

Do winning products really exist?

How to scale your business with paid ads:

Why you need to create presell pages for your offer:

How to do lead generation with FB ads: A case study

How to grow your YouTube channel to 100k subscribers:

Here's what you need to focus on to make your business profitable.

Figure out the 20% that's driving 80% of your sales.

The math you need to understand to make your business profitable:

How to scale your business with YouTube ads:

The biggest mistake new entrepreneurs make when launching a business and how to avoid it while preventing massive losses:

Why you should be launching your business in inefficient markets:

The unique method to consistently close high ticket sales:

How to dropship effectively through branding:

Contrarian idea: Entrepreneurship is not about taking risks:

Why the structure, not just your copy, of your sales page matters:

The hidden secret: Overview of Google Shopping ads
How to dropship without all the hassles - part 2:

How to sell info products (the easiest way to make a million):

Honestly, the only thread you need to understand Facebook ads:
How to conduct business negotiations effectively to reduce your costs:

Thoughts on content creation for courses:

Validate demand before starting your business:

Content strategies for your YouTube videos:

How to fix common problems with your business:

How to make $500 to $3,000 a month with affiliate marketing:

Teaching a skill online is one of the best businesses to be in:

My simple approach to running FB ads:
Test different price points for your offers:

Is dropshipping dead?

Digital strategies for moving into retail:

Lessons learned from spending 7 figures on ads:

How to obtain high converting UGC for your business:

How to fix your email deliverability:

How to sell your business for an 8 figure payout:

23 marketing tactics to grow your business:

• • •

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More from @pmktg00

Principles of Marketing Profile picture
Sep 20, 2023
For every retweet, I'll post a valuable marketing tip to grow your business.

First 15 lessons are on the house 👇

1. The goal of copy is to make people buy

Clever and funny doesn't sell.

Focus on copy that makes viewers pull out their credit card.
2. The better your product is and the stronger your brand is, the less important your copy is

When you have a great brand, a high quality product, and strong social proof, you don't need to do a lot of selling.

In fact, aggressive long form copy can have the opposite effect.
3. Even great copy can't save a bad product.

A great product with poor copy will still sell.

The reverse isn't necessarily true.

Focus on building a great product. Copy comes second.

Plus, when you have a great product, it's a lot easier to write great copy.
Read 53 tweets
Principles of Marketing Profile picture
Nov 30, 2022
Hit 9,000 followers over the BFCM weekend.

Once I hit 10k, I'll share a bunch of new content I've been working on for my YT channel and more threads.

In the meantime, for every retweet this tweet gets, I'll post a direct response marketing tip.

First 3 on the house below🔽
The typical marketing advice is to write at a 5th grade level

But your customers aren't dumb

Simplicity works, but you need to communicate your message appropriately

Consistency and framing are much more important.

Don't be afraid of complexity in your copy if needed.
To sell to the masses and scale your offer with cold traffic, don't sell directly

Go indirect with a story first

It's organic and doesn't feel like an ad

Best bet is to incorporate real customer stories from Reddit and Amazon reviews
Read 16 tweets
Principles of Marketing Profile picture
Sep 13, 2022
**The Obscure Supplement Brand Making $50 Million+ in Annual Sales you Haven't Heard of**

This brand has become one of the top marketers on YouTube by using 5 minute ads to sell its products.

Let's take a closer look at the funnel....
UMZU is a health supplement brand focused on fixing hormonal balances and weight loss, among other things.

Founded by a YouTube influencer, Christopher Walker, who cured his own health conditions with supplements, Umzu seems to have started selling products back in 2016.
Umzu is generating millions of website visitors per month, which translates to millions in sales...

And like many of the businesses I've analyzed in my previous threads, much of the traffic is coming from YouTube.

Let's take a closer look at Umzu's YouTube ads strategy...
Read 11 tweets
Principles of Marketing Profile picture
Sep 12, 2022
**How a Bootstrapped Fitness Company Scaled to $200 Million+ in Sales with a Unique YouTube Strategy**

You've seen this company's ads all over YouTube...

which have racked up hundreds of millions of views.

And the secret is all in a very interesting marketing strategy👇
V Shred is a company that sells fitness and diet programs and supplements that does 9 figures in sales per year...

racking up millions of website visitors and views on YouTube per month.

And it's due to where the YouTube ad traffic goes:

Quiz funnels

Let's take a closer look: ImageImageImage
These are the top ads V Shred has scaled to millions of views on YouTube.

Watch these ones carefully:




There's a lot to unpack, but I'll share 4 key concepts that have made these ads so successful: Image
Read 11 tweets
Principles of Marketing Profile picture
Sep 10, 2022
**How a Pet Brand Scaled to $100 million in sales in less than 2 years Using Direct Response Marketing**

This brand scaled up to $100mm in sales in just its 2nd year.

Launched in 2019, the company may now be sold for over $100mm soon...

Here's a breakdown of how they did it...
Everyone knows how powerful copywriting can be.

And I'm about to show you an ecom brand that relies primarily on strong copy to drive sales instead of the most popular marketing trends.

Let's reveal the brand now...
It's PetLab Co., which makes supplements for dogs.

Founded in 2019, PetLab is now preparing for a sale for over $100 million...

The secret behind their rapid success?

Direct response copy and strategic sales funnels.

Let's take a closer look at their marketing...
Read 12 tweets
Principles of Marketing Profile picture
Apr 15, 2022
**How an Ecom Brand Founded in 2017 Generates Multiple 7 Figures Using Direct Response Copywriting**

This is the perfect blend of branding and direct response marketing.

In fact, this brand barely uses UGC, influencers, TikTok...

Here's the full breakdown behind this brand:
Everyone knows how powerful copywriting can be.

And I'm about to show you an ecom brand that relies almost exclusively on words alone to drive sales.

There's very little sign of any popular trends here (UGC, influencers, TikTok, etc.).

Let's reveal the brand now...
The brand is called Happy Mammoth.

HM sells supplements for sleep, weight loss, etc. targeted primarily to women over 45.

After looking at the traffic statistics, website, copy, and ads, I quickly realized that this business is making millions off of direct response copy...
Read 15 tweets

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